Data built for decisions
Turn trusted Canadian data into better market choices.
AudienceScout brings population, household, demographic, business, facility, and platform insights together by postal region so you can compare markets with confidence.
1,646Canadian postal-region profiles
4Local facility categories
714Regions with business insights
BrowserPrivate postal-code analysis
Use area-level demographics to compare markets, understand customer communities, and choose campaign regions based on the characteristics of each place.
| Layer | Source | Reference | How it supports planning |
|---|---|---|---|
| Area demographics | Statistics Canada, 2021 Census of Population | 2021 | Compare population, households, income, age, housing, education, and audience composition across postal regions. |
| Education facilities | Open Database of Educational Facilities | 2.1 · 2022-11-28 | Add local facility and community signals to market comparisons; 99.5% of source records connected to postal regions. |
| Health care facilities | Open Database of Healthcare Facilities | 1.1 · 2020-08-07 | Add local facility and community signals to market comparisons; 100% of source records connected to postal regions. |
| Cultural and art facilities | Open Database of Cultural and Art Facilities | 1.0 · 2020-10-02 | Add local facility and community signals to market comparisons; 99.8% of source records connected to postal regions. |
| Recreation and sport facilities | Open Database of Recreational and Sport Facilities | 1.0 · 2021-09-28 | Add local facility and community signals to market comparisons; 99% of source records connected to postal regions. |
| Business context | Open Database of Businesses | 1.0 · May to December 2022 | Analyze industry presence and business activity across 714 postal regions; 86.2% of source records connected. |
| Platform audience potential | Social Media Lab + Statistics Canada | 2022 | Compare age-aligned audience potential across major digital platforms. |
Market-ready metrics
Compare regions with consistent, decision-ready measures.
AudienceScout combines counts and percentages into a single market view, making it easier to compare individual postal regions and full campaign audiences.
Clear handling of every market
Where a source has limited coverage, AudienceScout identifies it clearly so you can focus comparisons on the data available for each region.
Prepared for fast analysis
Ready when you are
Large Canadian datasets are transformed into compact, versioned market profiles so maps, comparisons, and audience summaries load quickly as you plan.
See the data in action