Industry solution
AudienceScout for Real Estate
Compare housing, household, and market characteristics to focus geographic marketing on the areas that best match each campaign.
From question to targeting list
Turn market insight into a focused campaign.
Start with a bulk customer postal-code list to understand existing market strength, or discover new regions using demographics, households, business activity, and platform potential. Set audience thresholds for the characteristics that matter to the campaign, narrow the market to regions meeting every requirement, and export the strongest matches as a campaign-ready targeting list.
Common planning opportunities
- Compare housing markets and household profiles
- Identify areas aligned with the property or service
- Build focused regional media plans
Useful measures
Household compositionHousing typeMarket size
Combine these market signals with customer performance, service area, campaign objective, and media budget to create a focused regional audience.
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