Free planning tool

Audience Size Calculator

Build a campaign audience estimate from market population, eligible share, expected fit, and addressable reach.

Area populationEligible population share (%)Estimated adoption or fit (%)Campaign addressable share (%)

Turn insight into action

Use your result to build a smarter campaign.

Compare the result with audience size, customer concentration, demographics, and local market signals to choose stronger campaign regions.

Open the full application to map the result, compare Canadian regions, build a combined audience profile, and save or export campaign geography.

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