Immigrant population
2.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Newfoundland and Labrador postal region
A2N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Stephenville.
AudienceScoutA2N · StephenvilleLoading the A2N boundary…
Selected postal region
Market profile
A market of 8,613 people
Size the opportunity, understand its household composition, and identify the local patterns that make A2N different from the typical Canadian postal region.
Population8,613
Households4,055
Median income$54,800
Average age47.4
A2N market summary
What distinguishes this postal-region audience
A2N represents 8,613 residents and 4,055 households in Stephenville. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.0%, or 20.9 percentage points below the benchmark. Median household income is $54,800, 36.1% below the benchmark.
For campaign planning, these patterns give A2N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Stephenville.
Audience matching
Find more regions that resemble A2N
To find regions with a profile similar to A2N, begin with household income near $54,800 and university education near 13.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between A2N and the Canadian postal-region benchmark.
Median household income
$54,800Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Worked from home
8.2%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
13.5%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How A2N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | A2N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $54,800 | $85,788 | 36.1% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 57.7% | 66.5% | 8.8 percentage points below |
| One-person households | 36.3% | 29.4% | 6.9 percentage points above |
| Families with children | 28.1% | 34.0% | 5.9 percentage points below |
| Bachelor's degree or higher | 13.5% | 26.5% | 13.0 percentage points below |
| Immigrant population | 2.0% | 22.9% | 20.9 percentage points below |
| Worked from home | 8.2% | 23.8% | 15.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 10 local facility records with A2N. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care1
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,828 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,376YouTube estimate · 60.1%
5,828Facebook estimate · 80.1%
3,437Instagram estimate · 47.2%
1,638TikTok estimate · 22.5%
Practical campaign implications
Turn the strongest A2N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.0%20.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $54,80036.1% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Worked from home: 8.2%15.6 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Newfoundland and Labrador postal regions
This directory represents Stephenville with one postal region. These Newfoundland and Labrador markets are selected by population similarity for a useful market comparison.
A2N audience questions
Using this postal-region profile
How large is the audience in A2N?
A2N represents 8,613 residents and 4,055 households in Stephenville. The average household size is 2.1 people.
What demographic characteristics stand out in A2N?
Immigrant population is 2.0%, 20.9 percentage points below the Canadian postal-region benchmark; Median household income is $54,800, 36.1% below the Canadian postal-region benchmark; Worked from home is 8.2%, 15.6 percentage points below the Canadian postal-region benchmark.
How does A2N compare with another postal region?
A5A is one useful Newfoundland and Labrador market comparison because its population is similar to A2N. It has 27.7% higher median income · 2.7 years younger on average.
How can I find other regions that match the A2N audience?
To find regions with a profile similar to A2N, begin with household income near $54,800 and university education near 13.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in A2N?
Import postal codes to measure customer concentration in A2N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.