Single-detached homes
100.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E5E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Campobello Island.
AudienceScoutE5E · Campobello IslandLoading the E5E boundary…
Selected postal region
Market profile
A market of 949 people
Size the opportunity, understand its household composition, and identify the local patterns that make E5E different from the typical Canadian postal region.
Population949
Households420
Median income$66,000
Average age46.7
E5E market summary
What distinguishes this postal-region audience
E5E represents 949 residents and 420 households in Campobello Island. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 100.0%, or 47.4 percentage points above the benchmark. Owner households is 87.1%, 20.6 percentage points above the benchmark.
For campaign planning, these patterns give E5E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Campobello Island.
Audience matching
Find more regions that resemble E5E
To find regions with a profile similar to E5E, begin with home ownership near 87.1% and university education near 10.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E5E and the Canadian postal-region benchmark.
Owner households
87.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
10.4%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
10.3%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How E5E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E5E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $66,000 | $85,788 | 23.1% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 87.1% | 66.5% | 20.6 percentage points above |
| One-person households | 35.7% | 29.4% | 6.4 percentage points above |
| Families with children | 29.8% | 34.0% | 4.2 percentage points below |
| Bachelor's degree or higher | 10.4% | 26.5% | 16.1 percentage points below |
| Immigrant population | 22.2% | 22.9% | 0.7 percentage points below |
| Worked from home | 10.3% | 23.8% | 13.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 4 local facility records with E5E. Culture and art is the largest represented category with 2 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care1
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 619 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
459YouTube estimate · 59.1%
619Facebook estimate · 79.7%
359Instagram estimate · 46.2%
168TikTok estimate · 21.7%
Practical campaign implications
Turn the strongest E5E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 100.0%47.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 87.1%20.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Bachelor's degree or higher: 10.4%16.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Campobello Island with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E5E audience questions
Using this postal-region profile
How large is the audience in E5E?
E5E represents 949 residents and 420 households in Campobello Island. The average household size is 2.2 people.
What demographic characteristics stand out in E5E?
Single-detached homes is 100.0%, 47.4 percentage points above the Canadian postal-region benchmark; Owner households is 87.1%, 20.6 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 10.4%, 16.1 percentage points below the Canadian postal-region benchmark.
How does E5E compare with another postal region?
E5V is one useful New Brunswick market comparison because its population is similar to E5E. It has 8.5% lower median income · 1.4 years older on average.
How can I find other regions that match the E5E audience?
To find regions with a profile similar to E5E, begin with home ownership near 87.1% and university education near 10.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E5E?
Import postal codes to measure customer concentration in E5E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.