Single-detached homes
92.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E5R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. Martins.
AudienceScoutE5R · St. MartinsLoading the E5R boundary…
Selected postal region
Market profile
A market of 1,517 people
Size the opportunity, understand its household composition, and identify the local patterns that make E5R different from the typical Canadian postal region.
Population1,517
Households690
Median income$65,500
Average age47.6
E5R market summary
What distinguishes this postal-region audience
E5R represents 1,517 residents and 690 households in St. Martins. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 92.0%, or 39.4 percentage points above the benchmark. Owner households is 89.1%, 22.6 percentage points above the benchmark.
For campaign planning, these patterns give E5R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. Martins.
Audience matching
Find more regions that resemble E5R
To find regions with a profile similar to E5R, begin with home ownership near 89.1% and university education near 9.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E5R and the Canadian postal-region benchmark.
Owner households
89.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
2.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
9.1%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How E5R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E5R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $65,500 | $85,788 | 23.6% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 89.1% | 66.5% | 22.6 percentage points above |
| One-person households | 29.7% | 29.4% | 0.3 percentage points above |
| Families with children | 28.3% | 34.0% | 5.7 percentage points below |
| Bachelor's degree or higher | 9.1% | 26.5% | 17.4 percentage points below |
| Immigrant population | 2.7% | 22.9% | 20.2 percentage points below |
| Worked from home | 13.5% | 23.8% | 10.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 2 local facility records with E5R. Education is the largest represented category with 1 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 1,030 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
763YouTube estimate · 59.0%
1,030Facebook estimate · 79.7%
596Instagram estimate · 46.2%
280TikTok estimate · 21.7%
Practical campaign implications
Turn the strongest E5R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 92.0%39.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 89.1%22.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 2.7%20.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents St. Martins with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E5R audience questions
Using this postal-region profile
How large is the audience in E5R?
E5R represents 1,517 residents and 690 households in St. Martins. The average household size is 2.2 people.
What demographic characteristics stand out in E5R?
Single-detached homes is 92.0%, 39.4 percentage points above the Canadian postal-region benchmark; Owner households is 89.1%, 22.6 percentage points above the Canadian postal-region benchmark; Immigrant population is 2.7%, 20.2 percentage points below the Canadian postal-region benchmark.
How does E5R compare with another postal region?
E6E is one useful New Brunswick market comparison because its population is similar to E5R. It has 6.6% lower median income · 2.4 years younger on average.
How can I find other regions that match the E5R audience?
To find regions with a profile similar to E5R, begin with home ownership near 89.1% and university education near 9.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E5R?
Import postal codes to measure customer concentration in E5R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.