Single-detached homes
83.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E7H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Perth-Andover.
AudienceScoutE7H · Perth-AndoverLoading the E7H boundary…
Selected postal region
Market profile
A market of 5,601 people
Size the opportunity, understand its household composition, and identify the local patterns that make E7H different from the typical Canadian postal region.
Population5,601
Households2,455
Median income$54,800
Average age45.2
E7H market summary
What distinguishes this postal-region audience
E7H represents 5,601 residents and 2,455 households in Perth-Andover. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 83.7%, or 31.1 percentage points above the benchmark. Median household income is $54,800, 36.1% below the benchmark.
For campaign planning, these patterns give E7H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Perth-Andover.
Audience matching
Find more regions that resemble E7H
To find regions with a profile similar to E7H, begin with household income near $54,800 and university education near 10.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E7H and the Canadian postal-region benchmark.
Median household income
$54,800Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Immigrant population
5.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
10.5%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How E7H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E7H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $54,800 | $85,788 | 36.1% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 71.5% | 66.5% | 5.0 percentage points above |
| One-person households | 31.0% | 29.4% | 1.6 percentage points above |
| Families with children | 30.3% | 34.0% | 3.7 percentage points below |
| Bachelor's degree or higher | 10.5% | 26.5% | 16.0 percentage points below |
| Immigrant population | 5.9% | 22.9% | 17.0 percentage points below |
| Worked from home | 8.6% | 23.8% | 15.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 7 local facility records with E7H. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care2
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,616 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,725YouTube estimate · 60.4%
3,616Facebook estimate · 80.1%
2,151Instagram estimate · 47.6%
1,042TikTok estimate · 23.1%
Practical campaign implications
Turn the strongest E7H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 83.7%31.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $54,80036.1% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Immigrant population: 5.9%17.0 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Perth-Andover with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E7H audience questions
Using this postal-region profile
How large is the audience in E7H?
E7H represents 5,601 residents and 2,455 households in Perth-Andover. The average household size is 2.3 people.
What demographic characteristics stand out in E7H?
Single-detached homes is 83.7%, 31.1 percentage points above the Canadian postal-region benchmark; Median household income is $54,800, 36.1% below the Canadian postal-region benchmark; Immigrant population is 5.9%, 17.0 percentage points below the Canadian postal-region benchmark.
How does E7H compare with another postal region?
E8J is one useful New Brunswick market comparison because its population is similar to E7H. It has 21.4% higher median income · 3.8 years older on average.
How can I find other regions that match the E7H audience?
To find regions with a profile similar to E7H, begin with household income near $54,800 and university education near 10.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E7H?
Import postal codes to measure customer concentration in E7H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.