Immigrant population
2.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G3S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Shannon.
AudienceScoutG3S · ShannonLoading the G3S boundary…
Selected postal region
Market profile
A market of 6,647 people
Size the opportunity, understand its household composition, and identify the local patterns that make G3S different from the typical Canadian postal region.
Population6,647
Households2,395
Median income$114,000
Average age32.6
G3S market summary
What distinguishes this postal-region audience
G3S represents 6,647 residents and 2,395 households in Shannon. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.8%, or 20.1 percentage points below the benchmark. Single-detached homes is 70.1%, 17.5 percentage points above the benchmark.
For campaign planning, these patterns give G3S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Shannon.
Audience matching
Find more regions that resemble G3S
To find regions with a profile similar to G3S, begin with household income near $114,000 and families with children near 49.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G3S and the Canadian postal-region benchmark.
Single-detached homes
70.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Median household income
$114,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Families with children
49.9%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How G3S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G3S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $114,000 | $85,788 | 32.9% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 70.5% | 66.5% | 4.0 percentage points above |
| One-person households | 18.0% | 29.4% | 11.4 percentage points below |
| Families with children | 49.9% | 34.0% | 15.9 percentage points above |
| Bachelor's degree or higher | 17.1% | 26.5% | 9.4 percentage points below |
| Immigrant population | 2.8% | 22.9% | 20.1 percentage points below |
| Worked from home | 21.3% | 23.8% | 2.5 percentage points below |
Local market context
Community activity around the audience
Use the demographic and business profile alongside your own local knowledge to understand the services, destinations, and campaign opportunities connected to G3S.
Education0
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,891 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,277YouTube estimate · 70.2%
3,891Facebook estimate · 83.4%
2,678Instagram estimate · 57.4%
1,422TikTok estimate · 30.5%
Practical campaign implications
Turn the strongest G3S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.8%20.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Single-detached homes: 70.1%17.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $114,00032.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Shannon with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G3S audience questions
Using this postal-region profile
How large is the audience in G3S?
G3S represents 6,647 residents and 2,395 households in Shannon. The average household size is 2.8 people.
What demographic characteristics stand out in G3S?
Immigrant population is 2.8%, 20.1 percentage points below the Canadian postal-region benchmark; Single-detached homes is 70.1%, 17.5 percentage points above the Canadian postal-region benchmark; Median household income is $114,000, 32.9% above the Canadian postal-region benchmark.
How does G3S compare with another postal region?
G0P is one useful Quebec market comparison because its population is similar to G3S. It has 42.5% lower median income · 11.0 years older on average.
How can I find other regions that match the G3S audience?
To find regions with a profile similar to G3S, begin with household income near $114,000 and families with children near 49.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G3S?
Import postal codes to measure customer concentration in G3S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.