Immigrant population
2.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G7H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Chicoutimi.
AudienceScoutG7H · ChicoutimiLoading the G7H boundary…
Selected postal region
Market profile
A market of 28,684 people
Size the opportunity, understand its household composition, and identify the local patterns that make G7H different from the typical Canadian postal region.
Population28,684
Households14,395
Median income$60,400
Average age48.1
G7H market summary
What distinguishes this postal-region audience
G7H represents 28,684 residents and 14,395 households in Chicoutimi. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.7%, or 20.2 percentage points below the benchmark. Single-detached homes is 36.4%, 16.2 percentage points below the benchmark.
For campaign planning, these patterns give G7H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Chicoutimi.
Audience matching
Find more regions that resemble G7H
To find regions with a profile similar to G7H, begin with home ownership near 51.2% and household income near $60,400. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G7H and the Canadian postal-region benchmark.
Single-detached homes
36.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
51.2%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$60,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How G7H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G7H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $60,400 | $85,788 | 29.6% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 51.2% | 66.5% | 15.3 percentage points below |
| One-person households | 44.0% | 29.4% | 14.6 percentage points above |
| Families with children | 20.8% | 34.0% | 13.2 percentage points below |
| Bachelor's degree or higher | 25.9% | 26.5% | 0.6 percentage points below |
| Immigrant population | 2.7% | 22.9% | 20.2 percentage points below |
| Worked from home | 17.1% | 23.8% | 6.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 43 local facility records with G7H. Education is the largest represented category with 21 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education21
Health care10
Culture and art11
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,526 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,912YouTube estimate · 61.5%
19,526Facebook estimate · 80.5%
11,849Instagram estimate · 48.8%
5,863TikTok estimate · 24.2%
Practical campaign implications
Turn the strongest G7H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.7%20.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Single-detached homes: 36.4%16.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 51.2%15.3 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Chicoutimi postal regions
These regions share the Chicoutimi postal community and are ordered by population similarity to G7H.
G7H audience questions
Using this postal-region profile
How large is the audience in G7H?
G7H represents 28,684 residents and 14,395 households in Chicoutimi. The average household size is 1.9 people.
What demographic characteristics stand out in G7H?
Immigrant population is 2.7%, 20.2 percentage points below the Canadian postal-region benchmark; Single-detached homes is 36.4%, 16.2 percentage points below the Canadian postal-region benchmark; Owner households is 51.2%, 15.3 percentage points below the Canadian postal-region benchmark.
How does G7H compare with another postal region?
G7G is one useful Chicoutimi postal-region comparison because its population is similar to G7H. It has 25.8% higher median income · 4.9 years younger on average.
How can I find other regions that match the G7H audience?
To find regions with a profile similar to G7H, begin with home ownership near 51.2% and household income near $60,400. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G7H?
Import postal codes to measure customer concentration in G7H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.