Single-detached homes
12.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H1K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Anjou.
AudienceScoutH1K · AnjouLoading the H1K boundary…
Selected postal region
Market profile
A market of 37,304 people
Size the opportunity, understand its household composition, and identify the local patterns that make H1K different from the typical Canadian postal region.
Population37,304
Households14,840
Median income$76,000
Average age39.6
H1K market summary
What distinguishes this postal-region audience
H1K represents 37,304 residents and 14,840 households in Anjou. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 12.0%, or 40.6 percentage points below the benchmark. Owner households is 44.3%, 22.2 percentage points below the benchmark.
For campaign planning, these patterns give H1K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Anjou.
Audience matching
Find more regions that resemble H1K
To find regions with a profile similar to H1K, begin with home ownership near 44.3% and families with children near 41.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H1K and the Canadian postal-region benchmark.
Owner households
44.3%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Immigrant population
33.9%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Families with children
41.1%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How H1K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H1K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $76,000 | $85,788 | 11.4% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 44.3% | 66.5% | 22.2 percentage points below |
| One-person households | 31.6% | 29.4% | 2.3 percentage points above |
| Families with children | 41.1% | 34.0% | 7.1 percentage points above |
| Bachelor's degree or higher | 27.7% | 26.5% | 1.2 percentage points above |
| Immigrant population | 33.9% | 22.9% | 11.0 percentage points above |
| Worked from home | 20.3% | 23.8% | 3.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 22 local facility records with H1K. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care3
Culture and art3
Recreation6
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 23,100 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,354YouTube estimate · 64.9%
23,100Facebook estimate · 81.6%
14,699Instagram estimate · 52.0%
7,392TikTok estimate · 26.1%
Practical campaign implications
Turn the strongest H1K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 12.0%40.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 44.3%22.2 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Immigrant population: 33.9%11.0 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other Anjou postal regions
These regions share the Anjou postal community and are ordered by population similarity to H1K.
H1K audience questions
Using this postal-region profile
How large is the audience in H1K?
H1K represents 37,304 residents and 14,840 households in Anjou. The average household size is 2.5 people.
What demographic characteristics stand out in H1K?
Single-detached homes is 12.0%, 40.6 percentage points below the Canadian postal-region benchmark; Owner households is 44.3%, 22.2 percentage points below the Canadian postal-region benchmark; Immigrant population is 33.9%, 11.0 percentage points above the Canadian postal-region benchmark.
How does H1K compare with another postal region?
H1J is one useful Anjou postal-region comparison because its population is similar to H1K. It has 10.5% lower median income · 4.5 years older on average.
How can I find other regions that match the H1K audience?
To find regions with a profile similar to H1K, begin with home ownership near 44.3% and families with children near 41.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H1K?
Import postal codes to measure customer concentration in H1K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.