Single-detached homes
11.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H1P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Léonard.
AudienceScoutH1P · Saint-LéonardLoading the H1P boundary…
Selected postal region
Market profile
A market of 18,118 people
Size the opportunity, understand its household composition, and identify the local patterns that make H1P different from the typical Canadian postal region.
Population18,118
Households7,370
Median income$67,500
Average age42.0
H1P market summary
What distinguishes this postal-region audience
H1P represents 18,118 residents and 7,370 households in Saint-Léonard. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 11.4%, or 41.2 percentage points below the benchmark. Owner households is 40.4%, 26.1 percentage points below the benchmark.
For campaign planning, these patterns give H1P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Léonard.
Audience matching
Find more regions that resemble H1P
To find regions with a profile similar to H1P, begin with home ownership near 40.4% and household income near $67,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H1P and the Canadian postal-region benchmark.
Owner households
40.4%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Immigrant population
44.4%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Median household income
$67,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How H1P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H1P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $67,500 | $85,788 | 21.3% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 40.4% | 66.5% | 26.1 percentage points below |
| One-person households | 31.3% | 29.4% | 1.9 percentage points above |
| Families with children | 42.2% | 34.0% | 8.2 percentage points above |
| Bachelor's degree or higher | 21.8% | 26.5% | 4.7 percentage points below |
| Immigrant population | 44.4% | 22.9% | 21.5 percentage points above |
| Worked from home | 18.4% | 23.8% | 5.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 9 local facility records with H1P. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care3
Culture and art0
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,390 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,849YouTube estimate · 62.9%
11,390Facebook estimate · 81.0%
7,049Instagram estimate · 50.1%
3,502TikTok estimate · 24.9%
Practical campaign implications
Turn the strongest H1P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 11.4%41.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 40.4%26.1 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Immigrant population: 44.4%21.5 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other Saint-Léonard postal regions
These regions share the Saint-Léonard postal community and are ordered by population similarity to H1P.
H1P audience questions
Using this postal-region profile
How large is the audience in H1P?
H1P represents 18,118 residents and 7,370 households in Saint-Léonard. The average household size is 2.5 people.
What demographic characteristics stand out in H1P?
Single-detached homes is 11.4%, 41.2 percentage points below the Canadian postal-region benchmark; Owner households is 40.4%, 26.1 percentage points below the Canadian postal-region benchmark; Immigrant population is 44.4%, 21.5 percentage points above the Canadian postal-region benchmark.
How does H1P compare with another postal region?
H1S is one useful Saint-Léonard postal-region comparison because its population is similar to H1P. It has 7.6% lower median income · 1.8 years older on average.
How can I find other regions that match the H1P audience?
To find regions with a profile similar to H1P, begin with home ownership near 40.4% and household income near $67,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H1P?
Import postal codes to measure customer concentration in H1P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.