Single-detached homes
0.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H1Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Rosemont.
AudienceScoutH1Y · RosemontLoading the H1Y boundary…
Selected postal region
Market profile
A market of 29,286 people
Size the opportunity, understand its household composition, and identify the local patterns that make H1Y different from the typical Canadian postal region.
Population29,286
Households15,215
Median income$62,400
Average age41.0
H1Y market summary
What distinguishes this postal-region audience
H1Y represents 29,286 residents and 15,215 households in Rosemont. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.3%, or 52.3 percentage points below the benchmark. Owner households is 34.1%, 32.4 percentage points below the benchmark.
For campaign planning, these patterns give H1Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Rosemont.
Audience matching
Find more regions that resemble H1Y
To find regions with a profile similar to H1Y, begin with home ownership near 34.1% and university education near 42.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H1Y and the Canadian postal-region benchmark.
Owner households
34.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
49.9%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Bachelor's degree or higher
42.4%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How H1Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H1Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,400 | $85,788 | 27.3% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 34.1% | 66.5% | 32.4 percentage points below |
| One-person households | 49.9% | 29.4% | 20.5 percentage points above |
| Families with children | 24.9% | 34.0% | 9.1 percentage points below |
| Bachelor's degree or higher | 42.4% | 26.5% | 15.9 percentage points above |
| Immigrant population | 17.3% | 22.9% | 5.6 percentage points below |
| Worked from home | 34.6% | 23.8% | 10.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 21 local facility records with H1Y. Education is the largest represented category with 12 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care3
Culture and art2
Recreation4
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,719 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,038YouTube estimate · 67.0%
19,719Facebook estimate · 82.4%
12,872Instagram estimate · 53.8%
6,479TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest H1Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.3%52.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 34.1%32.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 49.9%20.5 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Rosemont postal regions
These regions share the Rosemont postal community and are ordered by population similarity to H1Y.
H1Y audience questions
Using this postal-region profile
How large is the audience in H1Y?
H1Y represents 29,286 residents and 15,215 households in Rosemont. The average household size is 1.9 people.
What demographic characteristics stand out in H1Y?
Single-detached homes is 0.3%, 52.3 percentage points below the Canadian postal-region benchmark; Owner households is 34.1%, 32.4 percentage points below the Canadian postal-region benchmark; One-person households is 49.9%, 20.5 percentage points above the Canadian postal-region benchmark.
How does H1Y compare with another postal region?
H1X is one useful Rosemont postal-region comparison because its population is similar to H1Y. It has 9.0% lower median income · 0.1 years younger on average.
How can I find other regions that match the H1Y audience?
To find regions with a profile similar to H1Y, begin with home ownership near 34.1% and university education near 42.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H1Y?
Import postal codes to measure customer concentration in H1Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.