Single-detached homes
3.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H2E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Villeray.
AudienceScoutH2E · VillerayLoading the H2E boundary…
Selected postal region
Market profile
A market of 23,507 people
Size the opportunity, understand its household composition, and identify the local patterns that make H2E different from the typical Canadian postal region.
Population23,507
Households11,755
Median income$55,600
Average age39.1
H2E market summary
What distinguishes this postal-region audience
H2E represents 23,507 residents and 11,755 households in Villeray. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 3.1%, or 49.5 percentage points below the benchmark. Owner households is 26.4%, 40.1 percentage points below the benchmark.
For campaign planning, these patterns give H2E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Villeray.
Audience matching
Find more regions that resemble H2E
To find regions with a profile similar to H2E, begin with home ownership near 26.4% and household income near $55,600. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H2E and the Canadian postal-region benchmark.
Owner households
26.4%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$55,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
45.2%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How H2E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H2E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $55,600 | $85,788 | 35.2% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 26.4% | 66.5% | 40.1 percentage points below |
| One-person households | 45.2% | 29.4% | 15.9 percentage points above |
| Families with children | 27.0% | 34.0% | 7.0 percentage points below |
| Bachelor's degree or higher | 35.2% | 26.5% | 8.7 percentage points above |
| Immigrant population | 33.6% | 22.9% | 10.7 percentage points above |
| Worked from home | 28.9% | 23.8% | 5.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 17 local facility records with H2E. Education is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care4
Culture and art1
Recreation3
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,713 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,964YouTube estimate · 68.2%
15,713Facebook estimate · 82.7%
10,598Instagram estimate · 55.8%
5,663TikTok estimate · 29.8%
Practical campaign implications
Turn the strongest H2E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 3.1%49.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 26.4%40.1 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $55,60035.2% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Villeray postal regions
These regions share the Villeray postal community and are ordered by population similarity to H2E.
H2E audience questions
Using this postal-region profile
How large is the audience in H2E?
H2E represents 23,507 residents and 11,755 households in Villeray. The average household size is 2.0 people.
What demographic characteristics stand out in H2E?
Single-detached homes is 3.1%, 49.5 percentage points below the Canadian postal-region benchmark; Owner households is 26.4%, 40.1 percentage points below the Canadian postal-region benchmark; Median household income is $55,600, 35.2% below the Canadian postal-region benchmark.
How does H2E compare with another postal region?
H2R is one useful Villeray postal-region comparison because its population is similar to H2E. It has 18.7% higher median income · 0.5 years younger on average.
How can I find other regions that match the H2E audience?
To find regions with a profile similar to H2E, begin with home ownership near 26.4% and household income near $55,600. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H2E?
Import postal codes to measure customer concentration in H2E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.