Bachelor's degree or higher
59.4%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Quebec postal region
H3R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Mount Royal.
AudienceScoutH3R · Mount RoyalLoading the H3R boundary…
Selected postal region
Market profile
A market of 10,108 people
Size the opportunity, understand its household composition, and identify the local patterns that make H3R different from the typical Canadian postal region.
Population10,108
Households3,590
Median income$123,000
Average age41.9
H3R market summary
What distinguishes this postal-region audience
H3R represents 10,108 residents and 3,590 households in Mount Royal. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 59.4%, or 32.9 percentage points above the benchmark. Median household income is $123,000, 43.4% above the benchmark.
For campaign planning, these patterns give H3R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Mount Royal.
Audience matching
Find more regions that resemble H3R
To find regions with a profile similar to H3R, begin with university education near 59.4% and household income near $123,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H3R and the Canadian postal-region benchmark.
Median household income
$123,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Single-detached homes
35.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Families with children
50.3%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How H3R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H3R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $123,000 | $85,788 | 43.4% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 62.6% | 66.5% | 3.9 percentage points below |
| One-person households | 24.8% | 29.4% | 4.6 percentage points below |
| Families with children | 50.3% | 34.0% | 16.3 percentage points above |
| Bachelor's degree or higher | 59.4% | 26.5% | 32.9 percentage points above |
| Immigrant population | 32.1% | 22.9% | 9.2 percentage points above |
| Worked from home | 37.8% | 23.8% | 14.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 5 local facility records with H3R. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care0
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,249 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,842YouTube estimate · 62.6%
6,249Facebook estimate · 80.8%
3,876Instagram estimate · 50.1%
1,962TikTok estimate · 25.4%
Practical campaign implications
Turn the strongest H3R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 59.4%32.9 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Median household income: $123,00043.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Single-detached homes: 35.1%17.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other Mount Royal postal regions
These regions share the Mount Royal postal community and are ordered by population similarity to H3R.
H3R audience questions
Using this postal-region profile
How large is the audience in H3R?
H3R represents 10,108 residents and 3,590 households in Mount Royal. The average household size is 2.7 people.
What demographic characteristics stand out in H3R?
Bachelor's degree or higher is 59.4%, 32.9 percentage points above the Canadian postal-region benchmark; Median household income is $123,000, 43.4% above the Canadian postal-region benchmark; Single-detached homes is 35.1%, 17.5 percentage points below the Canadian postal-region benchmark.
How does H3R compare with another postal region?
H3P is one useful Mount Royal postal-region comparison because its population is similar to H3R. It has 10.6% higher median income · 0.1 years younger on average.
How can I find other regions that match the H3R audience?
To find regions with a profile similar to H3R, begin with university education near 59.4% and household income near $123,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H3R?
Import postal codes to measure customer concentration in H3R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.