Single-detached homes
4.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H4B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Notre-Dame-de-Grâce.
AudienceScoutH4B · Notre-Dame-de-GrâceLoading the H4B boundary…
Selected postal region
Market profile
A market of 20,937 people
Size the opportunity, understand its household composition, and identify the local patterns that make H4B different from the typical Canadian postal region.
Population20,937
Households10,525
Median income$51,200
Average age40.7
H4B market summary
What distinguishes this postal-region audience
H4B represents 20,937 residents and 10,525 households in Notre-Dame-de-Grâce. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 4.7%, or 47.9 percentage points below the benchmark. Owner households is 24.0%, 42.5 percentage points below the benchmark.
For campaign planning, these patterns give H4B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Notre-Dame-de-Grâce.
Audience matching
Find more regions that resemble H4B
To find regions with a profile similar to H4B, begin with home ownership near 24.0% and household income near $51,200. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H4B and the Canadian postal-region benchmark.
Owner households
24.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$51,200Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
45.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How H4B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H4B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $51,200 | $85,788 | 40.3% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 24.0% | 66.5% | 42.5 percentage points below |
| One-person households | 48.1% | 29.4% | 18.8 percentage points above |
| Families with children | 29.1% | 34.0% | 4.9 percentage points below |
| Bachelor's degree or higher | 45.9% | 26.5% | 19.4 percentage points above |
| Immigrant population | 38.4% | 22.9% | 15.5 percentage points above |
| Worked from home | 33.1% | 23.8% | 9.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 26 local facility records with H4B. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care9
Culture and art3
Recreation3
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,951 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,276YouTube estimate · 66.4%
13,951Facebook estimate · 82.1%
9,121Instagram estimate · 53.7%
4,727TikTok estimate · 27.8%
Practical campaign implications
Turn the strongest H4B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 4.7%47.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 24.0%42.5 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $51,20040.3% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Notre-Dame-de-Grâce postal regions
These regions share the Notre-Dame-de-Grâce postal community and are ordered by population similarity to H4B.
H4B audience questions
Using this postal-region profile
How large is the audience in H4B?
H4B represents 20,937 residents and 10,525 households in Notre-Dame-de-Grâce. The average household size is 2.0 people.
What demographic characteristics stand out in H4B?
Single-detached homes is 4.7%, 47.9 percentage points below the Canadian postal-region benchmark; Owner households is 24.0%, 42.5 percentage points below the Canadian postal-region benchmark; Median household income is $51,200, 40.3% below the Canadian postal-region benchmark.
How does H4B compare with another postal region?
H4A is one useful Notre-Dame-de-Grâce postal-region comparison because its population is similar to H4B. It has 52.3% higher median income · 0.3 years younger on average.
How can I find other regions that match the H4B audience?
To find regions with a profile similar to H4B, begin with home ownership near 24.0% and household income near $51,200. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H4B?
Import postal codes to measure customer concentration in H4B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.