Immigrant population
37.9%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Quebec postal region
H9G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Dollard-Des-Ormeaux.
AudienceScoutH9G · Dollard-Des-OrmeauxLoading the H9G boundary…
Selected postal region
Market profile
A market of 15,346 people
Size the opportunity, understand its household composition, and identify the local patterns that make H9G different from the typical Canadian postal region.
Population15,346
Households5,740
Median income$94,000
Average age43.7
H9G market summary
What distinguishes this postal-region audience
H9G represents 15,346 residents and 5,740 households in Dollard-Des-Ormeaux. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 37.9%, or 15.0 percentage points above the benchmark. Families with children is 45.0%, 11.0 percentage points above the benchmark.
For campaign planning, these patterns give H9G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Dollard-Des-Ormeaux.
Audience matching
Find more regions that resemble H9G
To find regions with a profile similar to H9G, begin with families with children near 45.0% and university education near 35.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H9G and the Canadian postal-region benchmark.
Families with children
45.0%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Bachelor's degree or higher
35.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
75.4%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How H9G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H9G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $94,000 | $85,788 | 9.6% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 75.4% | 66.5% | 8.9 percentage points above |
| One-person households | 21.8% | 29.4% | 7.6 percentage points below |
| Families with children | 45.0% | 34.0% | 11.0 percentage points above |
| Bachelor's degree or higher | 35.5% | 26.5% | 9.0 percentage points above |
| Immigrant population | 37.9% | 22.9% | 15.0 percentage points above |
| Worked from home | 30.2% | 23.8% | 6.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 1 local facility records with H9G. Education is the largest represented category with 1 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,079 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,809YouTube estimate · 62.6%
10,079Facebook estimate · 80.8%
6,244Instagram estimate · 50.1%
3,147TikTok estimate · 25.2%
Practical campaign implications
Turn the strongest H9G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 37.9%15.0 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Families with children: 45.0%11.0 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Bachelor's degree or higher: 35.5%9.0 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Dollard-Des-Ormeaux postal regions
These regions share the Dollard-Des-Ormeaux postal community and are ordered by population similarity to H9G.
H9G audience questions
Using this postal-region profile
How large is the audience in H9G?
H9G represents 15,346 residents and 5,740 households in Dollard-Des-Ormeaux. The average household size is 2.7 people.
What demographic characteristics stand out in H9G?
Immigrant population is 37.9%, 15.0 percentage points above the Canadian postal-region benchmark; Families with children is 45.0%, 11.0 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 35.5%, 9.0 percentage points above the Canadian postal-region benchmark.
How does H9G compare with another postal region?
H9A is one useful Dollard-Des-Ormeaux postal-region comparison because its population is similar to H9G. It has 14.9% higher median income · 2.5 years younger on average.
How can I find other regions that match the H9G audience?
To find regions with a profile similar to H9G, begin with families with children near 45.0% and university education near 35.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H9G?
Import postal codes to measure customer concentration in H9G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.