Immigrant population
0.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J1S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Windsor.
AudienceScoutJ1S · WindsorLoading the J1S boundary…
Selected postal region
Market profile
A market of 7,862 people
Size the opportunity, understand its household composition, and identify the local patterns that make J1S different from the typical Canadian postal region.
Population7,862
Households3,440
Median income$67,000
Average age43.4
J1S market summary
What distinguishes this postal-region audience
J1S represents 7,862 residents and 3,440 households in Windsor. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 0.9%, or 22.0 percentage points below the benchmark. Bachelor's degree or higher is 8.4%, 18.1 percentage points below the benchmark.
For campaign planning, these patterns give J1S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Windsor.
Audience matching
Find more regions that resemble J1S
To find regions with a profile similar to J1S, begin with university education near 8.4% and household income near $67,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J1S and the Canadian postal-region benchmark.
Bachelor's degree or higher
8.4%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
11.4%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Median household income
$67,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How J1S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J1S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $67,000 | $85,788 | 21.9% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 69.0% | 66.5% | 2.5 percentage points above |
| One-person households | 33.3% | 29.4% | 3.9 percentage points above |
| Families with children | 31.4% | 34.0% | 2.6 percentage points below |
| Bachelor's degree or higher | 8.4% | 26.5% | 18.1 percentage points below |
| Immigrant population | 0.9% | 22.9% | 22.0 percentage points below |
| Worked from home | 11.4% | 23.8% | 12.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 11 local facility records with J1S. Education is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care4
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,003 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,856YouTube estimate · 62.3%
5,003Facebook estimate · 80.8%
3,054Instagram estimate · 49.3%
1,490TikTok estimate · 24.1%
Practical campaign implications
Turn the strongest J1S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 0.9%22.0 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 8.4%18.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Worked from home: 11.4%12.4 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Windsor postal regions
These regions share the Windsor postal community and are ordered by population similarity to J1S.
J1S audience questions
Using this postal-region profile
How large is the audience in J1S?
J1S represents 7,862 residents and 3,440 households in Windsor. The average household size is 2.2 people.
What demographic characteristics stand out in J1S?
Immigrant population is 0.9%, 22.0 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 8.4%, 18.1 percentage points below the Canadian postal-region benchmark; Worked from home is 11.4%, 12.4 percentage points below the Canadian postal-region benchmark.
How does J1S compare with another postal region?
A2B is one useful Windsor postal-region comparison because its population is similar to J1S. It has 16.4% lower median income · 3.9 years older on average.
How can I find other regions that match the J1S audience?
To find regions with a profile similar to J1S, begin with university education near 8.4% and household income near $67,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J1S?
Import postal codes to measure customer concentration in J1S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.