Immigrant population
2.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J3P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sorel.
AudienceScoutJ3P · SorelLoading the J3P boundary…
Selected postal region
Market profile
A market of 25,025 people
Size the opportunity, understand its household composition, and identify the local patterns that make J3P different from the typical Canadian postal region.
Population25,025
Households12,145
Median income$60,000
Average age49.4
J3P market summary
What distinguishes this postal-region audience
J3P represents 25,025 residents and 12,145 households in Sorel. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.3%, or 20.6 percentage points below the benchmark. Bachelor's degree or higher is 10.2%, 16.3 percentage points below the benchmark.
For campaign planning, these patterns give J3P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sorel.
Audience matching
Find more regions that resemble J3P
To find regions with a profile similar to J3P, begin with university education near 10.2% and household income near $60,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J3P and the Canadian postal-region benchmark.
Bachelor's degree or higher
10.2%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$60,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Worked from home
10.1%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How J3P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J3P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $60,000 | $85,788 | 30.1% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 60.9% | 66.5% | 5.6 percentage points below |
| One-person households | 39.6% | 29.4% | 10.3 percentage points above |
| Families with children | 23.7% | 34.0% | 10.3 percentage points below |
| Bachelor's degree or higher | 10.2% | 26.5% | 16.3 percentage points below |
| Immigrant population | 2.3% | 22.9% | 20.6 percentage points below |
| Worked from home | 10.1% | 23.8% | 13.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 20 local facility records with J3P. Health care is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care9
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,113 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,772YouTube estimate · 59.7%
17,113Facebook estimate · 80.0%
9,968Instagram estimate · 46.6%
4,640TikTok estimate · 21.7%
Practical campaign implications
Turn the strongest J3P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.3%20.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 10.2%16.3 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Median household income: $60,00030.1% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Sorel postal regions
These regions share the Sorel postal community and are ordered by population similarity to J3P.
J3P audience questions
Using this postal-region profile
How large is the audience in J3P?
J3P represents 25,025 residents and 12,145 households in Sorel. The average household size is 2.0 people.
What demographic characteristics stand out in J3P?
Immigrant population is 2.3%, 20.6 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 10.2%, 16.3 percentage points below the Canadian postal-region benchmark; Median household income is $60,000, 30.1% below the Canadian postal-region benchmark.
How does J3P compare with another postal region?
J3R is one useful Sorel postal-region comparison because its population is similar to J3P. It has 3.3% higher median income · 1.9 years younger on average.
How can I find other regions that match the J3P audience?
To find regions with a profile similar to J3P, begin with university education near 10.2% and household income near $60,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J3P?
Import postal codes to measure customer concentration in J3P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.