Quebec postal region

J7C demographics and market profile

See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sainte-Thérèse-de-Blainville.

AudienceScoutJ7C · Sainte-Thérèse-de-Blainville
Loading the J7C boundary…
Postal code boundary map for J7C.

Market profile

A market of 46,679 people

Size the opportunity, understand its household composition, and identify the local patterns that make J7C different from the typical Canadian postal region.

Population46,679
Households17,970
Median income$98,000
Average age40.2

J7C market summary

What distinguishes this postal-region audience

J7C represents 46,679 residents and 17,970 households in Sainte-Thérèse-de-Blainville. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.

The clearest difference from the Canadian postal-region benchmark is immigrant population: 11.5%, or 11.4 percentage points below the benchmark. Owner households is 75.5%, 9.0 percentage points above the benchmark.

For campaign planning, these patterns give J7C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sainte-Thérèse-de-Blainville.

Audience matching

Find more regions that resemble J7C

To find regions with a profile similar to J7C, begin with home ownership near 75.5% and families with children near 42.6%. Adjust each minimum to make the audience broader or more selective.

Match This Audience

Distinctive market signals

The characteristics with the largest local differences

These four characteristics show the largest available differences between J7C and the Canadian postal-region benchmark.

11.4 percentage points below benchmark

Immigrant population

11.5%

Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.

9.0 percentage points above benchmark

Owner households

75.5%

Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.

8.6 percentage points above benchmark

Families with children

42.6%

Test family-oriented services, household value, education, recreation, and parent-focused creative.

14.2% above benchmark

Median household income

$98,000

Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.

Detailed comparison

How J7C compares with the Canadian benchmark

Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.

MeasureJ7CCanada FSA benchmarkDifference
Median household income$98,000$85,78814.2% above
Average household size2.6 people2.4 people7.0% above
Owner households75.5%66.5%9.0 percentage points above
One-person households23.3%29.4%6.1 percentage points below
Families with children42.6%34.0%8.6 percentage points above
Bachelor's degree or higher21.7%26.5%4.8 percentage points below
Immigrant population11.5%22.9%11.4 percentage points below
Worked from home21.2%23.8%2.6 percentage points below

Local market context

Community activity around the audience

AudienceScout connects 64 local facility records with J7C. Recreation is the largest represented category with 43 records, adding another signal for local media, partnership, service-area, and campaign planning.

Education12
Health care5
Culture and art4
Recreation43

Platform audience potential

Match channel planning to the local age mix

Facebook has the largest modeled audience among the displayed channels at 29,561 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.

23,252YouTube estimate · 63.9%
29,561Facebook estimate · 81.3%
18,648Instagram estimate · 51.3%
9,454TikTok estimate · 26.0%

Practical campaign implications

Turn the strongest J7C signals into campaign tests

Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.

  • Immigrant population: 11.5%11.4 percentage points below the Canadian benchmark

    Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.

  • Owner households: 75.5%9.0 percentage points above the Canadian benchmark

    Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.

  • Families with children: 42.6%8.6 percentage points above the Canadian benchmark

    Test family-oriented services, household value, education, recreation, and parent-focused creative.

J7C audience questions

Using this postal-region profile

How large is the audience in J7C?

J7C represents 46,679 residents and 17,970 households in Sainte-Thérèse-de-Blainville. The average household size is 2.6 people.

What demographic characteristics stand out in J7C?

Immigrant population is 11.5%, 11.4 percentage points below the Canadian postal-region benchmark; Owner households is 75.5%, 9.0 percentage points above the Canadian postal-region benchmark; Families with children is 42.6%, 8.6 percentage points above the Canadian postal-region benchmark.

How does J7C compare with another postal region?

J7G is one useful Sainte-Thérèse-de-Blainville postal-region comparison because its population is similar to J7C. It has 10.2% lower median income · 0.9 years older on average.

How can I find other regions that match the J7C audience?

To find regions with a profile similar to J7C, begin with home ownership near 75.5% and families with children near 42.6%. Adjust each minimum to make the audience broader or more selective.

How can customer postal codes be analyzed in J7C?

Import postal codes to measure customer concentration in J7C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.