Immigrant population
7.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J7J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Mirabel.
AudienceScoutJ7J · MirabelLoading the J7J boundary…
Selected postal region
Market profile
A market of 27,644 people
Size the opportunity, understand its household composition, and identify the local patterns that make J7J different from the typical Canadian postal region.
Population27,644
Households11,480
Median income$91,000
Average age38.8
J7J market summary
What distinguishes this postal-region audience
J7J represents 27,644 residents and 11,480 households in Mirabel. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 7.1%, or 15.8 percentage points below the benchmark. Bachelor's degree or higher is 16.3%, 10.2 percentage points below the benchmark.
For campaign planning, these patterns give J7J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Mirabel.
Audience matching
Find more regions that resemble J7J
To find regions with a profile similar to J7J, begin with university education near 16.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J7J and the Canadian postal-region benchmark.
Bachelor's degree or higher
16.3%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
17.4%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Single-detached homes
46.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Detailed comparison
How J7J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J7J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $91,000 | $85,788 | 6.1% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 66.0% | 66.5% | 0.5 percentage points below |
| One-person households | 27.4% | 29.4% | 2.0 percentage points below |
| Families with children | 38.2% | 34.0% | 4.2 percentage points above |
| Bachelor's degree or higher | 16.3% | 26.5% | 10.2 percentage points below |
| Immigrant population | 7.1% | 22.9% | 15.8 percentage points below |
| Worked from home | 17.4% | 23.8% | 6.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 11 local facility records with J7J. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care1
Culture and art0
Recreation3
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,472 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,978YouTube estimate · 65.4%
17,472Facebook estimate · 81.8%
11,259Instagram estimate · 52.7%
5,768TikTok estimate · 27.0%
Practical campaign implications
Turn the strongest J7J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 7.1%15.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 16.3%10.2 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Worked from home: 17.4%6.4 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Mirabel postal regions
These regions share the Mirabel postal community and are ordered by population similarity to J7J.
J7J audience questions
Using this postal-region profile
How large is the audience in J7J?
J7J represents 27,644 residents and 11,480 households in Mirabel. The average household size is 2.4 people.
What demographic characteristics stand out in J7J?
Immigrant population is 7.1%, 15.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 16.3%, 10.2 percentage points below the Canadian postal-region benchmark; Worked from home is 17.4%, 6.4 percentage points below the Canadian postal-region benchmark.
How does J7J compare with another postal region?
J7N is one useful Mirabel postal-region comparison because its population is similar to J7J. It has 2.2% lower median income · 2.2 years younger on average.
How can I find other regions that match the J7J audience?
To find regions with a profile similar to J7J, begin with university education near 16.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J7J?
Import postal codes to measure customer concentration in J7J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.