Single-detached homes
83.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
J8G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Chatham.
AudienceScoutJ8G · ChathamLoading the J8G boundary…
Selected postal region
Market profile
A market of 8,209 people
Size the opportunity, understand its household composition, and identify the local patterns that make J8G different from the typical Canadian postal region.
Population8,209
Households3,820
Median income$64,500
Average age46.3
J8G market summary
What distinguishes this postal-region audience
J8G represents 8,209 residents and 3,820 households in Chatham. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 83.4%, or 30.8 percentage points above the benchmark. Immigrant population is 4.5%, 18.4 percentage points below the benchmark.
For campaign planning, these patterns give J8G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Chatham.
Audience matching
Find more regions that resemble J8G
To find regions with a profile similar to J8G, begin with university education near 10.8% and home ownership near 80.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J8G and the Canadian postal-region benchmark.
Immigrant population
4.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
10.8%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
80.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How J8G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J8G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $64,500 | $85,788 | 24.8% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 80.9% | 66.5% | 14.4 percentage points above |
| One-person households | 34.7% | 29.4% | 5.4 percentage points above |
| Families with children | 26.3% | 34.0% | 7.7 percentage points below |
| Bachelor's degree or higher | 10.8% | 26.5% | 15.7 percentage points below |
| Immigrant population | 4.5% | 22.9% | 18.4 percentage points below |
| Worked from home | 12.5% | 23.8% | 11.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 6 local facility records with J8G. Education is the largest represented category with 3 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care0
Culture and art2
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,501 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,138YouTube estimate · 60.3%
5,501Facebook estimate · 80.1%
3,246Instagram estimate · 47.3%
1,538TikTok estimate · 22.4%
Practical campaign implications
Turn the strongest J8G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 83.4%30.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 4.5%18.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 10.8%15.7 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Chatham postal regions
These regions share the Chatham postal community and are ordered by population similarity to J8G.
J8G audience questions
Using this postal-region profile
How large is the audience in J8G?
J8G represents 8,209 residents and 3,820 households in Chatham. The average household size is 2.1 people.
What demographic characteristics stand out in J8G?
Single-detached homes is 83.4%, 30.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 4.5%, 18.4 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 10.8%, 15.7 percentage points below the Canadian postal-region benchmark.
How does J8G compare with another postal region?
N7L is one useful Chatham postal-region comparison because its population is similar to J8G. It has 6.2% higher median income · 0.9 years younger on average.
How can I find other regions that match the J8G audience?
To find regions with a profile similar to J8G, begin with university education near 10.8% and home ownership near 80.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J8G?
Import postal codes to measure customer concentration in J8G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.