Single-detached homes
31.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
J9X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Rouyn-Noranda.
AudienceScoutJ9X · Rouyn-NorandaLoading the J9X boundary…
Selected postal region
Market profile
A market of 22,993 people
Size the opportunity, understand its household composition, and identify the local patterns that make J9X different from the typical Canadian postal region.
Population22,993
Households11,520
Median income$61,200
Average age44.4
J9X market summary
What distinguishes this postal-region audience
J9X represents 22,993 residents and 11,520 households in Rouyn-Noranda. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 31.3%, or 21.3 percentage points below the benchmark. Owner households is 45.6%, 20.9 percentage points below the benchmark.
For campaign planning, these patterns give J9X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Rouyn-Noranda.
Audience matching
Find more regions that resemble J9X
To find regions with a profile similar to J9X, begin with home ownership near 45.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J9X and the Canadian postal-region benchmark.
Owner households
45.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Immigrant population
2.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
One-person households
46.0%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How J9X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J9X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $61,200 | $85,788 | 28.7% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 45.6% | 66.5% | 20.9 percentage points below |
| One-person households | 46.0% | 29.4% | 16.6 percentage points above |
| Families with children | 23.9% | 34.0% | 10.1 percentage points below |
| Bachelor's degree or higher | 18.8% | 26.5% | 7.7 percentage points below |
| Immigrant population | 2.7% | 22.9% | 20.2 percentage points below |
| Worked from home | 11.5% | 23.8% | 12.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 39 local facility records with J9X. Education is the largest represented category with 15 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care9
Culture and art13
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,277 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,925YouTube estimate · 63.3%
15,277Facebook estimate · 81.0%
9,562Instagram estimate · 50.7%
4,856TikTok estimate · 25.8%
Practical campaign implications
Turn the strongest J9X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 31.3%21.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 45.6%20.9 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Immigrant population: 2.7%20.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Rouyn-Noranda postal regions
These regions share the Rouyn-Noranda postal community and are ordered by population similarity to J9X.
J9X audience questions
Using this postal-region profile
How large is the audience in J9X?
J9X represents 22,993 residents and 11,520 households in Rouyn-Noranda. The average household size is 1.9 people.
What demographic characteristics stand out in J9X?
Single-detached homes is 31.3%, 21.3 percentage points below the Canadian postal-region benchmark; Owner households is 45.6%, 20.9 percentage points below the Canadian postal-region benchmark; Immigrant population is 2.7%, 20.2 percentage points below the Canadian postal-region benchmark.
How does J9X compare with another postal region?
J9Y is one useful Rouyn-Noranda postal-region comparison because its population is similar to J9X. It has 79.7% higher median income · 6.1 years younger on average.
How can I find other regions that match the J9X audience?
To find regions with a profile similar to J9X, begin with home ownership near 45.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J9X?
Import postal codes to measure customer concentration in J9X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.