Median household income
$133,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
K2M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kanata.
AudienceScoutK2M · KanataLoading the K2M boundary…
Selected postal region
Market profile
A market of 28,708 people
Size the opportunity, understand its household composition, and identify the local patterns that make K2M different from the typical Canadian postal region.
Population28,708
Households9,955
Median income$133,000
Average age38.1
K2M market summary
What distinguishes this postal-region audience
K2M represents 28,708 residents and 9,955 households in Kanata. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $133,000, or 55.0% above the benchmark. Worked from home is 48.5%, 24.7 percentage points above the benchmark.
For campaign planning, these patterns give K2M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kanata.
Audience matching
Find more regions that resemble K2M
To find regions with a profile similar to K2M, begin with household income near $133,000 and home ownership near 86.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K2M and the Canadian postal-region benchmark.
Worked from home
48.5%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Owner households
86.4%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
44.2%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How K2M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K2M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $133,000 | $85,788 | 55.0% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 86.4% | 66.5% | 19.9 percentage points above |
| One-person households | 15.7% | 29.4% | 13.7 percentage points below |
| Families with children | 50.3% | 34.0% | 16.3 percentage points above |
| Bachelor's degree or higher | 44.2% | 26.5% | 17.7 percentage points above |
| Immigrant population | 27.6% | 22.9% | 4.7 percentage points above |
| Worked from home | 48.5% | 23.8% | 24.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 370 local facility records with K2M. Recreation is the largest represented category with 356 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care3
Culture and art0
Recreation356
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,966 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,436YouTube estimate · 65.9%
17,966Facebook estimate · 82.0%
11,622Instagram estimate · 53.0%
5,935TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest K2M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $133,00055.0% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Worked from home: 48.5%24.7 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Owner households: 86.4%19.9 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Kanata postal regions
These regions share the Kanata postal community and are ordered by population similarity to K2M.
K2M audience questions
Using this postal-region profile
How large is the audience in K2M?
K2M represents 28,708 residents and 9,955 households in Kanata. The average household size is 2.9 people.
What demographic characteristics stand out in K2M?
Median household income is $133,000, 55.0% above the Canadian postal-region benchmark; Worked from home is 48.5%, 24.7 percentage points above the Canadian postal-region benchmark; Owner households is 86.4%, 19.9 percentage points above the Canadian postal-region benchmark.
How does K2M compare with another postal region?
K2K is one useful Kanata postal-region comparison because its population is similar to K2M. It has 12.8% lower median income · 5.4 years older on average.
How can I find other regions that match the K2M audience?
To find regions with a profile similar to K2M, begin with household income near $133,000 and home ownership near 86.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K2M?
Import postal codes to measure customer concentration in K2M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.