Single-detached homes
74.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
K7H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Perth.
AudienceScoutK7H · PerthLoading the K7H boundary…
Selected postal region
Market profile
A market of 16,175 people
Size the opportunity, understand its household composition, and identify the local patterns that make K7H different from the typical Canadian postal region.
Population16,175
Households7,135
Median income$82,000
Average age50.0
K7H market summary
What distinguishes this postal-region audience
K7H represents 16,175 residents and 7,135 households in Perth. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 74.7%, or 22.1 percentage points above the benchmark. Immigrant population is 6.0%, 16.9 percentage points below the benchmark.
For campaign planning, these patterns give K7H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Perth.
Audience matching
Find more regions that resemble K7H
To find regions with a profile similar to K7H, begin with age 65+ share near 32.7% and home ownership near 75.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K7H and the Canadian postal-region benchmark.
Immigrant population
6.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Population age 65+
32.7%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Owner households
75.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How K7H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K7H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 75.8% | 66.5% | 9.3 percentage points above |
| One-person households | 30.3% | 29.4% | 0.9 percentage points above |
| Families with children | 27.3% | 34.0% | 6.7 percentage points below |
| Bachelor's degree or higher | 19.0% | 26.5% | 7.5 percentage points below |
| Immigrant population | 6.0% | 22.9% | 16.9 percentage points below |
| Worked from home | 20.8% | 23.8% | 3.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 101 local facility records with K7H. Recreation is the largest represented category with 80 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care6
Culture and art2
Recreation80
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,017 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,144YouTube estimate · 58.9%
11,017Facebook estimate · 79.7%
6,360Instagram estimate · 46.0%
2,978TikTok estimate · 21.5%
Practical campaign implications
Turn the strongest K7H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 74.7%22.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 6.0%16.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Population age 65+: 32.7%13.7 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Related market context
Compare other Perth postal regions
These regions share the Perth postal community and are ordered by population similarity to K7H.
K7H audience questions
Using this postal-region profile
How large is the audience in K7H?
K7H represents 16,175 residents and 7,135 households in Perth. The average household size is 2.2 people.
What demographic characteristics stand out in K7H?
Single-detached homes is 74.7%, 22.1 percentage points above the Canadian postal-region benchmark; Immigrant population is 6.0%, 16.9 percentage points below the Canadian postal-region benchmark; Population age 65+ is 32.7%, 13.7 percentage points above the Canadian postal-region benchmark.
How does K7H compare with another postal region?
N0K is one useful Perth postal-region comparison because its population is similar to K7H. It has 9.8% higher median income · 10.3 years younger on average.
How can I find other regions that match the K7H audience?
To find regions with a profile similar to K7H, begin with age 65+ share near 32.7% and home ownership near 75.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K7H?
Import postal codes to measure customer concentration in K7H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.