Median household income
$144,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
L4H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Woodbridge.
AudienceScoutL4H · WoodbridgeLoading the L4H boundary…
Selected postal region
Market profile
A market of 77,353 people
Size the opportunity, understand its household composition, and identify the local patterns that make L4H different from the typical Canadian postal region.
Population77,353
Households21,860
Median income$144,000
Average age36.8
L4H market summary
What distinguishes this postal-region audience
L4H represents 77,353 residents and 21,860 households in Woodbridge. Its average household contains 3.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $144,000, or 67.9% above the benchmark. Families with children is 61.4%, 27.4 percentage points above the benchmark.
For campaign planning, these patterns give L4H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Woodbridge.
Audience matching
Find more regions that resemble L4H
To find regions with a profile similar to L4H, begin with household income near $144,000 and families with children near 61.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L4H and the Canadian postal-region benchmark.
Families with children
61.4%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Owner households
92.4%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Average household size
3.5 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How L4H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L4H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $144,000 | $85,788 | 67.9% above |
| Average household size | 3.5 people | 2.4 people | 44.0% above |
| Owner households | 92.4% | 66.5% | 25.9 percentage points above |
| One-person households | 7.6% | 29.4% | 21.8 percentage points below |
| Families with children | 61.4% | 34.0% | 27.4 percentage points above |
| Bachelor's degree or higher | 32.2% | 26.5% | 5.7 percentage points above |
| Immigrant population | 40.7% | 22.9% | 17.8 percentage points above |
| Worked from home | 31.9% | 23.8% | 8.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 237 local facility records with L4H. Recreation is the largest represented category with 211 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education25
Health care1
Culture and art0
Recreation211
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 47,919 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
38,698YouTube estimate · 66.2%
47,919Facebook estimate · 82.0%
31,487Instagram estimate · 53.9%
16,660TikTok estimate · 28.5%
Practical campaign implications
Turn the strongest L4H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $144,00067.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Families with children: 61.4%27.4 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Owner households: 92.4%25.9 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Woodbridge postal regions
These regions share the Woodbridge postal community and are ordered by population similarity to L4H.
L4H audience questions
Using this postal-region profile
How large is the audience in L4H?
L4H represents 77,353 residents and 21,860 households in Woodbridge. The average household size is 3.5 people.
What demographic characteristics stand out in L4H?
Median household income is $144,000, 67.9% above the Canadian postal-region benchmark; Families with children is 61.4%, 27.4 percentage points above the Canadian postal-region benchmark; Owner households is 92.4%, 25.9 percentage points above the Canadian postal-region benchmark.
How does L4H compare with another postal region?
L4L is one useful Woodbridge postal-region comparison because its population is similar to L4H. It has 23.6% lower median income · 9.3 years older on average.
How can I find other regions that match the L4H audience?
To find regions with a profile similar to L4H, begin with household income near $144,000 and families with children near 61.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L4H?
Import postal codes to measure customer concentration in L4H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.