Median household income
$158,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
L6J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Oakville.
AudienceScoutL6J · OakvilleLoading the L6J boundary…
Selected postal region
Market profile
A market of 24,420 people
Size the opportunity, understand its household composition, and identify the local patterns that make L6J different from the typical Canadian postal region.
Population24,420
Households8,355
Median income$158,000
Average age43.4
L6J market summary
What distinguishes this postal-region audience
L6J represents 24,420 residents and 8,355 households in Oakville. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $158,000, or 84.2% above the benchmark. Bachelor's degree or higher is 53.3%, 26.8 percentage points above the benchmark.
For campaign planning, these patterns give L6J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Oakville.
Audience matching
Find more regions that resemble L6J
To find regions with a profile similar to L6J, begin with household income near $158,000 and university education near 53.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L6J and the Canadian postal-region benchmark.
Bachelor's degree or higher
53.3%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
50.4%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Single-detached homes
79.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How L6J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L6J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $158,000 | $85,788 | 84.2% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 84.0% | 66.5% | 17.5 percentage points above |
| One-person households | 17.1% | 29.4% | 12.3 percentage points below |
| Families with children | 49.9% | 34.0% | 15.9 percentage points above |
| Bachelor's degree or higher | 53.3% | 26.5% | 26.8 percentage points above |
| Immigrant population | 36.8% | 22.9% | 13.9 percentage points above |
| Worked from home | 50.4% | 23.8% | 26.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 718 local facility records with L6J. Recreation is the largest represented category with 687 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care7
Culture and art7
Recreation687
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,630 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,936YouTube estimate · 61.4%
15,630Facebook estimate · 80.4%
9,557Instagram estimate · 49.1%
4,861TikTok estimate · 25.0%
Practical campaign implications
Turn the strongest L6J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $158,00084.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Bachelor's degree or higher: 53.3%26.8 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 50.4%26.6 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Oakville postal regions
These regions share the Oakville postal community and are ordered by population similarity to L6J.
L6J audience questions
Using this postal-region profile
How large is the audience in L6J?
L6J represents 24,420 residents and 8,355 households in Oakville. The average household size is 2.9 people.
What demographic characteristics stand out in L6J?
Median household income is $158,000, 84.2% above the Canadian postal-region benchmark; Bachelor's degree or higher is 53.3%, 26.8 percentage points above the Canadian postal-region benchmark; Worked from home is 50.4%, 26.6 percentage points above the Canadian postal-region benchmark.
How does L6J compare with another postal region?
L6L is one useful Oakville postal-region comparison because its population is similar to L6J. It has 22.8% lower median income · 1.3 years older on average.
How can I find other regions that match the L6J audience?
To find regions with a profile similar to L6J, begin with household income near $158,000 and university education near 53.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L6J?
Import postal codes to measure customer concentration in L6J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.