Median household income
$128,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
L9K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Ancaster.
AudienceScoutL9K · AncasterLoading the L9K boundary…
Selected postal region
Market profile
A market of 15,928 people
Size the opportunity, understand its household composition, and identify the local patterns that make L9K different from the typical Canadian postal region.
Population15,928
Households4,970
Median income$128,000
Average age39.5
L9K market summary
What distinguishes this postal-region audience
L9K represents 15,928 residents and 4,970 households in Ancaster. Its average household contains 3.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $128,000, or 49.2% above the benchmark. Owner households is 86.5%, 20.0 percentage points above the benchmark.
For campaign planning, these patterns give L9K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Ancaster.
Audience matching
Find more regions that resemble L9K
To find regions with a profile similar to L9K, begin with household income near $128,000 and home ownership near 86.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L9K and the Canadian postal-region benchmark.
Owner households
86.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Families with children
53.6%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Bachelor's degree or higher
43.8%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How L9K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L9K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $128,000 | $85,788 | 49.2% above |
| Average household size | 3.1 people | 2.4 people | 27.6% above |
| Owner households | 86.5% | 66.5% | 20.0 percentage points above |
| One-person households | 13.1% | 29.4% | 16.3 percentage points below |
| Families with children | 53.6% | 34.0% | 19.6 percentage points above |
| Bachelor's degree or higher | 43.8% | 26.5% | 17.3 percentage points above |
| Immigrant population | 37.0% | 22.9% | 14.1 percentage points above |
| Worked from home | 33.6% | 23.8% | 9.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 135 local facility records with L9K. Recreation is the largest represented category with 128 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care2
Culture and art0
Recreation128
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,022 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,974YouTube estimate · 64.8%
10,022Facebook estimate · 81.5%
6,477Instagram estimate · 52.7%
3,422TikTok estimate · 27.8%
Practical campaign implications
Turn the strongest L9K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $128,00049.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 86.5%20.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Families with children: 53.6%19.6 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Ancaster postal regions
These regions share the Ancaster postal community and are ordered by population similarity to L9K.
L9K audience questions
Using this postal-region profile
How large is the audience in L9K?
L9K represents 15,928 residents and 4,970 households in Ancaster. The average household size is 3.1 people.
What demographic characteristics stand out in L9K?
Median household income is $128,000, 49.2% above the Canadian postal-region benchmark; Owner households is 86.5%, 20.0 percentage points above the Canadian postal-region benchmark; Families with children is 53.6%, 19.6 percentage points above the Canadian postal-region benchmark.
How does L9K compare with another postal region?
L9G is one useful Ancaster postal-region comparison because its population is similar to L9K. It has 7.8% higher median income · 3.6 years older on average.
How can I find other regions that match the L9K audience?
To find regions with a profile similar to L9K, begin with household income near $128,000 and home ownership near 86.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L9K?
Import postal codes to measure customer concentration in L9K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.