Single-detached homes
72.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L9W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Orangeville.
AudienceScoutL9W · OrangevilleLoading the L9W boundary…
Selected postal region
Market profile
A market of 48,790 people
Size the opportunity, understand its household composition, and identify the local patterns that make L9W different from the typical Canadian postal region.
Population48,790
Households17,310
Median income$110,000
Average age40.4
L9W market summary
What distinguishes this postal-region audience
L9W represents 48,790 residents and 17,310 households in Orangeville. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 72.6%, or 20.0 percentage points above the benchmark. Owner households is 81.4%, 14.9 percentage points above the benchmark.
For campaign planning, these patterns give L9W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Orangeville.
Audience matching
Find more regions that resemble L9W
To find regions with a profile similar to L9W, begin with home ownership near 81.4% and household income near $110,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L9W and the Canadian postal-region benchmark.
Owner households
81.4%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$110,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
One-person households
19.6%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How L9W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L9W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $110,000 | $85,788 | 28.2% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 81.4% | 66.5% | 14.9 percentage points above |
| One-person households | 19.6% | 29.4% | 9.8 percentage points below |
| Families with children | 43.4% | 34.0% | 9.4 percentage points above |
| Bachelor's degree or higher | 19.8% | 26.5% | 6.7 percentage points below |
| Immigrant population | 16.0% | 22.9% | 6.9 percentage points below |
| Worked from home | 22.0% | 23.8% | 1.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 105 local facility records with L9W. Recreation is the largest represented category with 66 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education21
Health care11
Culture and art7
Recreation66
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 31,162 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
24,641YouTube estimate · 64.4%
31,162Facebook estimate · 81.5%
19,765Instagram estimate · 51.7%
10,010TikTok estimate · 26.2%
Practical campaign implications
Turn the strongest L9W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 72.6%20.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 81.4%14.9 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $110,00028.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Orangeville postal regions
These regions share the Orangeville postal community and are ordered by population similarity to L9W.
L9W audience questions
Using this postal-region profile
How large is the audience in L9W?
L9W represents 48,790 residents and 17,310 households in Orangeville. The average household size is 2.8 people.
What demographic characteristics stand out in L9W?
Single-detached homes is 72.6%, 20.0 percentage points above the Canadian postal-region benchmark; Owner households is 81.4%, 14.9 percentage points above the Canadian postal-region benchmark; Median household income is $110,000, 28.2% above the Canadian postal-region benchmark.
How does L9W compare with another postal region?
L9V is one useful Orangeville postal-region comparison because its population is similar to L9W. It has 4.5% lower median income · 0.5 years younger on average.
How can I find other regions that match the L9W audience?
To find regions with a profile similar to L9W, begin with home ownership near 81.4% and household income near $110,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L9W?
Import postal codes to measure customer concentration in L9W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.