Single-detached homes
5.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M5R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Toronto.
AudienceScoutM5R · TorontoLoading the M5R boundary…
Selected postal region
Market profile
A market of 26,197 people
Size the opportunity, understand its household composition, and identify the local patterns that make M5R different from the typical Canadian postal region.
Population26,197
Households13,845
Median income$86,000
Average age45.5
M5R market summary
What distinguishes this postal-region audience
M5R represents 26,197 residents and 13,845 households in Toronto. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 5.3%, or 47.3 percentage points below the benchmark. Bachelor's degree or higher is 65.0%, 38.5 percentage points above the benchmark.
For campaign planning, these patterns give M5R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Toronto.
Audience matching
Find more regions that resemble M5R
To find regions with a profile similar to M5R, begin with university education near 65.0% and home ownership near 38.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M5R and the Canadian postal-region benchmark.
Bachelor's degree or higher
65.0%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
55.1%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Owner households
38.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How M5R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M5R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $86,000 | $85,788 | 0.2% above |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 38.6% | 66.5% | 27.9 percentage points below |
| One-person households | 49.7% | 29.4% | 20.4 percentage points above |
| Families with children | 16.5% | 34.0% | 17.5 percentage points below |
| Bachelor's degree or higher | 65.0% | 26.5% | 38.5 percentage points above |
| Immigrant population | 29.6% | 22.9% | 6.7 percentage points above |
| Worked from home | 55.1% | 23.8% | 31.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 115 local facility records with M5R. Recreation is the largest represented category with 59 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care14
Culture and art30
Recreation59
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,876 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,120YouTube estimate · 65.6%
18,876Facebook estimate · 81.8%
12,182Instagram estimate · 52.8%
6,245TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest M5R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 5.3%47.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 65.0%38.5 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 55.1%31.3 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Toronto postal regions
These regions share the Toronto postal community and are ordered by population similarity to M5R.
M5R audience questions
Using this postal-region profile
How large is the audience in M5R?
M5R represents 26,197 residents and 13,845 households in Toronto. The average household size is 1.8 people.
What demographic characteristics stand out in M5R?
Single-detached homes is 5.3%, 47.3 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 65.0%, 38.5 percentage points above the Canadian postal-region benchmark; Worked from home is 55.1%, 31.3 percentage points above the Canadian postal-region benchmark.
How does M5R compare with another postal region?
M4E is one useful Toronto postal-region comparison because its population is similar to M5R. It has 30.2% higher median income · 4.2 years younger on average.
How can I find other regions that match the M5R audience?
To find regions with a profile similar to M5R, begin with university education near 65.0% and home ownership near 38.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M5R?
Import postal codes to measure customer concentration in M5R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.