Single-detached homes
1.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M5S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Toronto.
AudienceScoutM5S · TorontoLoading the M5S boundary…
Selected postal region
Market profile
A market of 17,074 people
Size the opportunity, understand its household composition, and identify the local patterns that make M5S different from the typical Canadian postal region.
Population17,074
Households9,020
Median income$70,000
Average age40.0
M5S market summary
What distinguishes this postal-region audience
M5S represents 17,074 residents and 9,020 households in Toronto. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 1.3%, or 51.3 percentage points below the benchmark. Bachelor's degree or higher is 64.5%, 38.0 percentage points above the benchmark.
For campaign planning, these patterns give M5S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Toronto.
Audience matching
Find more regions that resemble M5S
To find regions with a profile similar to M5S, begin with university education near 64.5% and home ownership near 35.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M5S and the Canadian postal-region benchmark.
Bachelor's degree or higher
64.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
57.3%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Owner households
35.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How M5S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M5S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $70,000 | $85,788 | 18.4% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 35.9% | 66.5% | 30.6 percentage points below |
| One-person households | 50.3% | 29.4% | 20.9 percentage points above |
| Families with children | 13.4% | 34.0% | 20.6 percentage points below |
| Bachelor's degree or higher | 64.5% | 26.5% | 38.0 percentage points above |
| Immigrant population | 38.1% | 22.9% | 15.2 percentage points above |
| Worked from home | 57.3% | 23.8% | 33.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 124 local facility records with M5S. Recreation is the largest represented category with 80 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care5
Culture and art26
Recreation80
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,406 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,578YouTube estimate · 71.1%
12,406Facebook estimate · 83.4%
8,929Instagram estimate · 60.0%
5,232TikTok estimate · 35.2%
Practical campaign implications
Turn the strongest M5S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 1.3%51.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 64.5%38.0 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 57.3%33.5 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Toronto postal regions
These regions share the Toronto postal community and are ordered by population similarity to M5S.
M5S audience questions
Using this postal-region profile
How large is the audience in M5S?
M5S represents 17,074 residents and 9,020 households in Toronto. The average household size is 1.8 people.
What demographic characteristics stand out in M5S?
Single-detached homes is 1.3%, 51.3 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 64.5%, 38.0 percentage points above the Canadian postal-region benchmark; Worked from home is 57.3%, 33.5 percentage points above the Canadian postal-region benchmark.
How does M5S compare with another postal region?
M5J is one useful Toronto postal-region comparison because its population is similar to M5S. It has 34.3% higher median income · 0.9 years younger on average.
How can I find other regions that match the M5S audience?
To find regions with a profile similar to M5S, begin with university education near 64.5% and home ownership near 35.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M5S?
Import postal codes to measure customer concentration in M5S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.