Bachelor's degree or higher
11.5%Use direct, practical language that demonstrates the everyday value of the offer.
Ontario postal region
N3S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Brant.
AudienceScoutN3S · BrantLoading the N3S boundary…
Selected postal region
Market profile
A market of 27,527 people
Size the opportunity, understand its household composition, and identify the local patterns that make N3S different from the typical Canadian postal region.
Population27,527
Households11,500
Median income$68,500
Average age40.3
N3S market summary
What distinguishes this postal-region audience
N3S represents 27,527 residents and 11,500 households in Brant. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 11.5%, or 15.0 percentage points below the benchmark. Worked from home is 11.8%, 12.0 percentage points below the benchmark.
For campaign planning, these patterns give N3S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Brant.
Audience matching
Find more regions that resemble N3S
To find regions with a profile similar to N3S, begin with university education near 11.5% and household income near $68,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N3S and the Canadian postal-region benchmark.
Worked from home
11.8%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Median household income
$68,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Immigrant population
14.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How N3S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N3S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $68,500 | $85,788 | 20.2% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 61.4% | 66.5% | 5.1 percentage points below |
| One-person households | 31.1% | 29.4% | 1.8 percentage points above |
| Families with children | 34.0% | 34.0% | 0.0 percentage points below |
| Bachelor's degree or higher | 11.5% | 26.5% | 15.0 percentage points below |
| Immigrant population | 14.2% | 22.9% | 8.7 percentage points below |
| Worked from home | 11.8% | 23.8% | 12.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 394 local facility records with N3S. Recreation is the largest represented category with 371 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education16
Health care6
Culture and art1
Recreation371
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,812 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,244YouTube estimate · 65.4%
17,812Facebook estimate · 81.8%
11,496Instagram estimate · 52.8%
5,931TikTok estimate · 27.2%
Practical campaign implications
Turn the strongest N3S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 11.5%15.0 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Worked from home: 11.8%12.0 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Median household income: $68,50020.2% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Brant postal regions
These regions share the Brant postal community and are ordered by population similarity to N3S.
N3S audience questions
Using this postal-region profile
How large is the audience in N3S?
N3S represents 27,527 residents and 11,500 households in Brant. The average household size is 2.4 people.
What demographic characteristics stand out in N3S?
Bachelor's degree or higher is 11.5%, 15.0 percentage points below the Canadian postal-region benchmark; Worked from home is 11.8%, 12.0 percentage points below the Canadian postal-region benchmark; Median household income is $68,500, 20.2% below the Canadian postal-region benchmark.
How does N3S compare with another postal region?
N3R is one useful Brant postal-region comparison because its population is similar to N3S. It has 21.2% higher median income · 4.2 years older on average.
How can I find other regions that match the N3S audience?
To find regions with a profile similar to N3S, begin with university education near 11.5% and household income near $68,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N3S?
Import postal codes to measure customer concentration in N3S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.