Single-detached homes
72.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
N7S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sarnia.
AudienceScoutN7S · SarniaLoading the N7S boundary…
Selected postal region
Market profile
A market of 28,410 people
Size the opportunity, understand its household composition, and identify the local patterns that make N7S different from the typical Canadian postal region.
Population28,410
Households11,285
Median income$93,000
Average age42.7
N7S market summary
What distinguishes this postal-region audience
N7S represents 28,410 residents and 11,285 households in Sarnia. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 72.7%, or 20.1 percentage points above the benchmark. Owner households is 77.7%, 11.2 percentage points above the benchmark.
For campaign planning, these patterns give N7S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sarnia.
Audience matching
Find more regions that resemble N7S
To find regions with a profile similar to N7S, begin with home ownership near 77.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between N7S and the Canadian postal-region benchmark.
Owner households
77.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
14.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
16.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How N7S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | N7S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $93,000 | $85,788 | 8.4% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 77.7% | 66.5% | 11.2 percentage points above |
| One-person households | 25.1% | 29.4% | 4.3 percentage points below |
| Families with children | 37.4% | 34.0% | 3.4 percentage points above |
| Bachelor's degree or higher | 19.0% | 26.5% | 7.5 percentage points below |
| Immigrant population | 14.0% | 22.9% | 8.9 percentage points below |
| Worked from home | 16.0% | 23.8% | 7.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 111 local facility records with N7S. Recreation is the largest represented category with 84 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education18
Health care9
Culture and art0
Recreation84
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,356 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,364YouTube estimate · 63.5%
18,356Facebook estimate · 81.2%
11,495Instagram estimate · 50.8%
5,794TikTok estimate · 25.6%
Practical campaign implications
Turn the strongest N7S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 72.7%20.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 77.7%11.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 14.0%8.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Sarnia postal regions
These regions share the Sarnia postal community and are ordered by population similarity to N7S.
N7S audience questions
Using this postal-region profile
How large is the audience in N7S?
N7S represents 28,410 residents and 11,285 households in Sarnia. The average household size is 2.5 people.
What demographic characteristics stand out in N7S?
Single-detached homes is 72.7%, 20.1 percentage points above the Canadian postal-region benchmark; Owner households is 77.7%, 11.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 14.0%, 8.9 percentage points below the Canadian postal-region benchmark.
How does N7S compare with another postal region?
N7T is one useful Sarnia postal-region comparison because its population is similar to N7S. It has 37.2% lower median income · 1.5 years older on average.
How can I find other regions that match the N7S audience?
To find regions with a profile similar to N7S, begin with home ownership near 77.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in N7S?
Import postal codes to measure customer concentration in N7S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.