Single-detached homes
83.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
P0J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Timiskaming.
AudienceScoutP0J · TimiskamingLoading the P0J boundary…
Selected postal region
Market profile
A market of 20,179 people
Size the opportunity, understand its household composition, and identify the local patterns that make P0J different from the typical Canadian postal region.
Population20,179
Households8,730
Median income$72,500
Average age44.9
P0J market summary
What distinguishes this postal-region audience
P0J represents 20,179 residents and 8,730 households in Timiskaming. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 83.3%, or 30.7 percentage points above the benchmark. Immigrant population is 3.1%, 19.8 percentage points below the benchmark.
For campaign planning, these patterns give P0J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Timiskaming.
Audience matching
Find more regions that resemble P0J
To find regions with a profile similar to P0J, begin with university education near 11.3% and home ownership near 77.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between P0J and the Canadian postal-region benchmark.
Immigrant population
3.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
11.3%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
77.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How P0J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | P0J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $72,500 | $85,788 | 15.5% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 77.5% | 66.5% | 11.0 percentage points above |
| One-person households | 30.9% | 29.4% | 1.5 percentage points above |
| Families with children | 30.1% | 34.0% | 3.9 percentage points below |
| Bachelor's degree or higher | 11.3% | 26.5% | 15.2 percentage points below |
| Immigrant population | 3.1% | 22.9% | 19.8 percentage points below |
| Worked from home | 13.6% | 23.8% | 10.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 349 local facility records with P0J. Recreation is the largest represented category with 292 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education21
Health care14
Culture and art22
Recreation292
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,093 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,979YouTube estimate · 61.3%
13,093Facebook estimate · 80.4%
7,901Instagram estimate · 48.5%
3,861TikTok estimate · 23.7%
Practical campaign implications
Turn the strongest P0J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 83.3%30.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 3.1%19.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 11.3%15.2 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Timiskaming postal regions
These regions share the Timiskaming postal community and are ordered by population similarity to P0J.
P0J audience questions
Using this postal-region profile
How large is the audience in P0J?
P0J represents 20,179 residents and 8,730 households in Timiskaming. The average household size is 2.3 people.
What demographic characteristics stand out in P0J?
Single-detached homes is 83.3%, 30.7 percentage points above the Canadian postal-region benchmark; Immigrant population is 3.1%, 19.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 11.3%, 15.2 percentage points below the Canadian postal-region benchmark.
How does P0J compare with another postal region?
P0K is one useful Timiskaming postal-region comparison because its population is similar to P0J. It has 3.4% higher median income · 0.4 years older on average.
How can I find other regions that match the P0J audience?
To find regions with a profile similar to P0J, begin with university education near 11.3% and home ownership near 77.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in P0J?
Import postal codes to measure customer concentration in P0J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.