Single-detached homes
91.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
P0S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Lake Superior.
AudienceScoutP0S · Lake SuperiorLoading the P0S boundary…
Selected postal region
Market profile
A market of 10,170 people
Size the opportunity, understand its household composition, and identify the local patterns that make P0S different from the typical Canadian postal region.
Population10,170
Households4,500
Median income$85,000
Average age45.2
P0S market summary
What distinguishes this postal-region audience
P0S represents 10,170 residents and 4,500 households in Lake Superior. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 91.8%, or 39.2 percentage points above the benchmark. Owner households is 88.5%, 22.0 percentage points above the benchmark.
For campaign planning, these patterns give P0S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Lake Superior.
Audience matching
Find more regions that resemble P0S
To find regions with a profile similar to P0S, begin with home ownership near 88.5% and university education near 13.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between P0S and the Canadian postal-region benchmark.
Owner households
88.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
3.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
13.9%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How P0S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | P0S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $85,000 | $85,788 | 0.9% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 88.5% | 66.5% | 22.0 percentage points above |
| One-person households | 28.7% | 29.4% | 0.7 percentage points below |
| Families with children | 29.4% | 34.0% | 4.6 percentage points below |
| Bachelor's degree or higher | 13.9% | 26.5% | 12.6 percentage points below |
| Immigrant population | 3.8% | 22.9% | 19.1 percentage points below |
| Worked from home | 13.4% | 23.8% | 10.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 566 local facility records with P0S. Recreation is the largest represented category with 544 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care4
Culture and art9
Recreation544
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,720 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,073YouTube estimate · 60.6%
6,720Facebook estimate · 80.2%
3,983Instagram estimate · 47.6%
1,891TikTok estimate · 22.6%
Practical campaign implications
Turn the strongest P0S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 91.8%39.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 88.5%22.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 3.8%19.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Lake Superior postal regions
These regions share the Lake Superior postal community and are ordered by population similarity to P0S.
P0S audience questions
Using this postal-region profile
How large is the audience in P0S?
P0S represents 10,170 residents and 4,500 households in Lake Superior. The average household size is 2.3 people.
What demographic characteristics stand out in P0S?
Single-detached homes is 91.8%, 39.2 percentage points above the Canadian postal-region benchmark; Owner households is 88.5%, 22.0 percentage points above the Canadian postal-region benchmark; Immigrant population is 3.8%, 19.1 percentage points below the Canadian postal-region benchmark.
How does P0S compare with another postal region?
P0T is one useful Lake Superior postal-region comparison because its population is similar to P0S. It has 9.4% lower median income · 2.2 years younger on average.
How can I find other regions that match the P0S audience?
To find regions with a profile similar to P0S, begin with home ownership near 88.5% and university education near 13.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in P0S?
Import postal codes to measure customer concentration in P0S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.