Single-detached homes
75.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
P2A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Parry Sound.
AudienceScoutP2A · Parry SoundLoading the P2A boundary…
Selected postal region
Market profile
A market of 14,695 people
Size the opportunity, understand its household composition, and identify the local patterns that make P2A different from the typical Canadian postal region.
Population14,695
Households6,470
Median income$73,500
Average age49.1
P2A market summary
What distinguishes this postal-region audience
P2A represents 14,695 residents and 6,470 households in Parry Sound. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 75.3%, or 22.7 percentage points above the benchmark. Immigrant population is 7.9%, 15.0 percentage points below the benchmark.
For campaign planning, these patterns give P2A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Parry Sound.
Audience matching
Find more regions that resemble P2A
To find regions with a profile similar to P2A, begin with age 65+ share near 30.3% and home ownership near 75.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between P2A and the Canadian postal-region benchmark.
Immigrant population
7.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Population age 65+
30.3%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Owner households
75.4%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How P2A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | P2A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $73,500 | $85,788 | 14.3% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 75.4% | 66.5% | 8.9 percentage points above |
| One-person households | 32.8% | 29.4% | 3.4 percentage points above |
| Families with children | 25.5% | 34.0% | 8.5 percentage points below |
| Bachelor's degree or higher | 17.7% | 26.5% | 8.8 percentage points below |
| Immigrant population | 7.9% | 22.9% | 15.0 percentage points below |
| Worked from home | 15.3% | 23.8% | 8.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 32 local facility records with P2A. Education is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care7
Culture and art7
Recreation9
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,050 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,504YouTube estimate · 59.7%
10,050Facebook estimate · 79.9%
5,881Instagram estimate · 46.8%
2,783TikTok estimate · 22.1%
Practical campaign implications
Turn the strongest P2A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 75.3%22.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 7.9%15.0 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Population age 65+: 30.3%11.3 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Related market context
Compare other Parry Sound postal regions
These regions share the Parry Sound postal community and are ordered by population similarity to P2A.
P2A audience questions
Using this postal-region profile
How large is the audience in P2A?
P2A represents 14,695 residents and 6,470 households in Parry Sound. The average household size is 2.2 people.
What demographic characteristics stand out in P2A?
Single-detached homes is 75.3%, 22.7 percentage points above the Canadian postal-region benchmark; Immigrant population is 7.9%, 15.0 percentage points below the Canadian postal-region benchmark; Population age 65+ is 30.3%, 11.3 percentage points above the Canadian postal-region benchmark.
How does P2A compare with another postal region?
P0C is one useful Parry Sound postal-region comparison because its population is similar to P2A. It has 6.8% higher median income · 0.8 years older on average.
How can I find other regions that match the P2A audience?
To find regions with a profile similar to P2A, begin with age 65+ share near 30.3% and home ownership near 75.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in P2A?
Import postal codes to measure customer concentration in P2A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.