Immigrant population
4.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Ontario postal region
P4P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Timmins.
AudienceScoutP4P · TimminsLoading the P4P boundary…
Selected postal region
Market profile
A market of 3,232 people
Size the opportunity, understand its household composition, and identify the local patterns that make P4P different from the typical Canadian postal region.
Population3,232
Households1,325
Median income$101,000
Average age39.5
P4P market summary
What distinguishes this postal-region audience
P4P represents 3,232 residents and 1,325 households in Timmins. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 4.0%, or 18.9 percentage points below the benchmark. Bachelor's degree or higher is 15.2%, 11.3 percentage points below the benchmark.
For campaign planning, these patterns give P4P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Timmins.
Audience matching
Find more regions that resemble P4P
To find regions with a profile similar to P4P, begin with university education near 15.2% and household income near $101,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between P4P and the Canadian postal-region benchmark.
Bachelor's degree or higher
15.2%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
13.2%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Median household income
$101,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How P4P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | P4P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $101,000 | $85,788 | 17.7% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 68.1% | 66.5% | 1.6 percentage points above |
| One-person households | 25.7% | 29.4% | 3.7 percentage points below |
| Families with children | 39.6% | 34.0% | 5.6 percentage points above |
| Bachelor's degree or higher | 15.2% | 26.5% | 11.3 percentage points below |
| Immigrant population | 4.0% | 22.9% | 18.9 percentage points below |
| Worked from home | 13.2% | 23.8% | 10.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 1 local facility records with P4P. Education is the largest represented category with 1 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,055 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,625YouTube estimate · 64.4%
2,055Facebook estimate · 81.5%
1,305Instagram estimate · 51.7%
664TikTok estimate · 26.3%
Practical campaign implications
Turn the strongest P4P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 4.0%18.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 15.2%11.3 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Worked from home: 13.2%10.6 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Timmins postal regions
These regions share the Timmins postal community and are ordered by population similarity to P4P.
P4P audience questions
Using this postal-region profile
How large is the audience in P4P?
P4P represents 3,232 residents and 1,325 households in Timmins. The average household size is 2.4 people.
What demographic characteristics stand out in P4P?
Immigrant population is 4.0%, 18.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 15.2%, 11.3 percentage points below the Canadian postal-region benchmark; Worked from home is 13.2%, 10.6 percentage points below the Canadian postal-region benchmark.
How does P4P compare with another postal region?
P4R is one useful Timmins postal-region comparison because its population is similar to P4P. It has 14.9% higher median income · 2.3 years older on average.
How can I find other regions that match the P4P audience?
To find regions with a profile similar to P4P, begin with university education near 15.2% and household income near $101,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in P4P?
Import postal codes to measure customer concentration in P4P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.