Single-detached homes
90.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Manitoba postal region
R0E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Beausejour.
AudienceScoutR0E · BeausejourLoading the R0E boundary…
Selected postal region
Market profile
A market of 39,578 people
Size the opportunity, understand its household composition, and identify the local patterns that make R0E different from the typical Canadian postal region.
Population39,578
Households16,215
Median income$78,000
Average age44.3
R0E market summary
What distinguishes this postal-region audience
R0E represents 39,578 residents and 16,215 households in Beausejour. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 90.8%, or 38.2 percentage points above the benchmark. Owner households is 85.7%, 19.2 percentage points above the benchmark.
For campaign planning, these patterns give R0E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Beausejour.
Audience matching
Find more regions that resemble R0E
To find regions with a profile similar to R0E, begin with home ownership near 85.7% and university education near 11.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between R0E and the Canadian postal-region benchmark.
Owner households
85.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
5.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
11.5%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How R0E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | R0E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $78,000 | $85,788 | 9.1% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 85.7% | 66.5% | 19.2 percentage points above |
| One-person households | 26.5% | 29.4% | 2.9 percentage points below |
| Families with children | 28.8% | 34.0% | 5.2 percentage points below |
| Bachelor's degree or higher | 11.5% | 26.5% | 15.0 percentage points below |
| Immigrant population | 5.7% | 22.9% | 17.2 percentage points below |
| Worked from home | 15.1% | 23.8% | 8.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 54 local facility records with R0E. Education is the largest represented category with 37 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education37
Health care3
Culture and art14
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 25,565 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
19,450YouTube estimate · 61.2%
25,565Facebook estimate · 80.4%
15,380Instagram estimate · 48.4%
7,482TikTok estimate · 23.5%
Practical campaign implications
Turn the strongest R0E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 90.8%38.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 85.7%19.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 5.7%17.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized Manitoba postal regions
This directory represents Beausejour with one postal region. These Manitoba markets are selected by population similarity for a useful market comparison.
R0E audience questions
Using this postal-region profile
How large is the audience in R0E?
R0E represents 39,578 residents and 16,215 households in Beausejour. The average household size is 2.4 people.
What demographic characteristics stand out in R0E?
Single-detached homes is 90.8%, 38.2 percentage points above the Canadian postal-region benchmark; Owner households is 85.7%, 19.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 5.7%, 17.2 percentage points below the Canadian postal-region benchmark.
How does R0E compare with another postal region?
R2M is one useful Manitoba market comparison because its population is similar to R0E. It has 6.4% lower median income · 2.5 years younger on average.
How can I find other regions that match the R0E audience?
To find regions with a profile similar to R0E, begin with home ownership near 85.7% and university education near 11.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in R0E?
Import postal codes to measure customer concentration in R0E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.