Single-detached homes
89.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Manitoba postal region
R0H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in South.
AudienceScoutR0H · SouthLoading the R0H boundary…
Selected postal region
Market profile
A market of 17,902 people
Size the opportunity, understand its household composition, and identify the local patterns that make R0H different from the typical Canadian postal region.
Population17,902
Households5,160
Median income$72,500
Average age35.5
R0H market summary
What distinguishes this postal-region audience
R0H represents 17,902 residents and 5,160 households in South. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 89.2%, or 36.6 percentage points above the benchmark. Immigrant population is 3.5%, 19.4 percentage points below the benchmark.
For campaign planning, these patterns give R0H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of South.
Audience matching
Find more regions that resemble R0H
To find regions with a profile similar to R0H, begin with university education near 8.5% and household income near $72,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between R0H and the Canadian postal-region benchmark.
Immigrant population
3.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
8.5%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$72,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How R0H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | R0H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $72,500 | $85,788 | 15.5% below |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 67.5% | 66.5% | 1.0 percentage points above |
| One-person households | 23.2% | 29.4% | 6.2 percentage points below |
| Families with children | 36.9% | 34.0% | 2.9 percentage points above |
| Bachelor's degree or higher | 8.5% | 26.5% | 18.0 percentage points below |
| Immigrant population | 3.5% | 22.9% | 19.4 percentage points below |
| Worked from home | 19.2% | 23.8% | 4.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 48 local facility records with R0H. Education is the largest represented category with 43 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education43
Health care1
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,234 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,254YouTube estimate · 66.1%
10,234Facebook estimate · 81.9%
6,735Instagram estimate · 53.9%
3,600TikTok estimate · 28.8%
Practical campaign implications
Turn the strongest R0H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 89.2%36.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 3.5%19.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 8.5%18.0 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other South postal regions
These regions share the South postal community and are ordered by population similarity to R0H.
R0H audience questions
Using this postal-region profile
How large is the audience in R0H?
R0H represents 17,902 residents and 5,160 households in South. The average household size is 2.8 people.
What demographic characteristics stand out in R0H?
Single-detached homes is 89.2%, 36.6 percentage points above the Canadian postal-region benchmark; Immigrant population is 3.5%, 19.4 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 8.5%, 18.0 percentage points below the Canadian postal-region benchmark.
How does R0H compare with another postal region?
R0G is one useful South postal-region comparison because its population is similar to R0H. It has 13.1% higher median income · 3.4 years older on average.
How can I find other regions that match the R0H audience?
To find regions with a profile similar to R0H, begin with university education near 8.5% and household income near $72,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in R0H?
Import postal codes to measure customer concentration in R0H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.