Single-detached homes
83.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Manitoba postal region
R0K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Killarney.
AudienceScoutR0K · KillarneyLoading the R0K boundary…
Selected postal region
Market profile
A market of 28,076 people
Size the opportunity, understand its household composition, and identify the local patterns that make R0K different from the typical Canadian postal region.
Population28,076
Households10,865
Median income$78,000
Average age41.0
R0K market summary
What distinguishes this postal-region audience
R0K represents 28,076 residents and 10,865 households in Killarney. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 83.2%, or 30.6 percentage points above the benchmark. Immigrant population is 7.7%, 15.2 percentage points below the benchmark.
For campaign planning, these patterns give R0K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Killarney.
Audience matching
Find more regions that resemble R0K
To find regions with a profile similar to R0K, begin with university education near 12.8% and home ownership near 78.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between R0K and the Canadian postal-region benchmark.
Immigrant population
7.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
12.8%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
78.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How R0K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | R0K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $78,000 | $85,788 | 9.1% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 78.5% | 66.5% | 12.0 percentage points above |
| One-person households | 28.3% | 29.4% | 1.1 percentage points below |
| Families with children | 31.8% | 34.0% | 2.2 percentage points below |
| Bachelor's degree or higher | 12.8% | 26.5% | 13.7 percentage points below |
| Immigrant population | 7.7% | 22.9% | 15.2 percentage points below |
| Worked from home | 20.3% | 23.8% | 3.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 83 local facility records with R0K. Education is the largest represented category with 49 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education49
Health care12
Culture and art22
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,429 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,689YouTube estimate · 63.8%
17,429Facebook estimate · 81.3%
10,971Instagram estimate · 51.1%
5,551TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest R0K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 83.2%30.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 7.7%15.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 12.8%13.7 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Manitoba postal regions
This directory represents Killarney with one postal region. These Manitoba markets are selected by population similarity for a useful market comparison.
R0K audience questions
Using this postal-region profile
How large is the audience in R0K?
R0K represents 28,076 residents and 10,865 households in Killarney. The average household size is 2.4 people.
What demographic characteristics stand out in R0K?
Single-detached homes is 83.2%, 30.6 percentage points above the Canadian postal-region benchmark; Immigrant population is 7.7%, 15.2 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 12.8%, 13.7 percentage points below the Canadian postal-region benchmark.
How does R0K compare with another postal region?
R3J is one useful Manitoba market comparison because its population is similar to R0K. It has 1.3% lower median income · 1.8 years older on average.
How can I find other regions that match the R0K audience?
To find regions with a profile similar to R0K, begin with university education near 12.8% and home ownership near 78.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in R0K?
Import postal codes to measure customer concentration in R0K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.