Single-detached homes
77.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Manitoba postal region
R1A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Selkirk.
AudienceScoutR1A · SelkirkLoading the R1A boundary…
Selected postal region
Market profile
A market of 21,473 people
Size the opportunity, understand its household composition, and identify the local patterns that make R1A different from the typical Canadian postal region.
Population21,473
Households8,445
Median income$88,000
Average age43.5
R1A market summary
What distinguishes this postal-region audience
R1A represents 21,473 residents and 8,445 households in Selkirk. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 77.4%, or 24.8 percentage points above the benchmark. Immigrant population is 8.2%, 14.7 percentage points below the benchmark.
For campaign planning, these patterns give R1A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Selkirk.
Audience matching
Find more regions that resemble R1A
To find regions with a profile similar to R1A, begin with university education near 14.3% and home ownership near 77.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between R1A and the Canadian postal-region benchmark.
Immigrant population
8.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
14.3%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
77.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How R1A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | R1A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $88,000 | $85,788 | 2.6% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 77.8% | 66.5% | 11.3 percentage points above |
| One-person households | 24.7% | 29.4% | 4.7 percentage points below |
| Families with children | 36.9% | 34.0% | 2.9 percentage points above |
| Bachelor's degree or higher | 14.3% | 26.5% | 12.2 percentage points below |
| Immigrant population | 8.2% | 22.9% | 14.7 percentage points below |
| Worked from home | 13.3% | 23.8% | 10.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 20 local facility records with R1A. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care6
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,050 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,861YouTube estimate · 62.4%
14,050Facebook estimate · 80.8%
8,675Instagram estimate · 49.9%
4,359TikTok estimate · 25.1%
Practical campaign implications
Turn the strongest R1A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 77.4%24.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 8.2%14.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 14.3%12.2 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Manitoba postal regions
This directory represents Selkirk with one postal region. These Manitoba markets are selected by population similarity for a useful market comparison.
R1A audience questions
Using this postal-region profile
How large is the audience in R1A?
R1A represents 21,473 residents and 8,445 households in Selkirk. The average household size is 2.5 people.
What demographic characteristics stand out in R1A?
Single-detached homes is 77.4%, 24.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 8.2%, 14.7 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 14.3%, 12.2 percentage points below the Canadian postal-region benchmark.
How does R1A compare with another postal region?
R6W is one useful Manitoba market comparison because its population is similar to R1A. It has 13.6% lower median income · 9.4 years younger on average.
How can I find other regions that match the R1A audience?
To find regions with a profile similar to R1A, begin with university education near 14.3% and home ownership near 77.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in R1A?
Import postal codes to measure customer concentration in R1A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.