Single-detached homes
62.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Manitoba postal region
R3G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Winnipeg.
AudienceScoutR3G · WinnipegLoading the R3G boundary…
Selected postal region
Market profile
A market of 25,200 people
Size the opportunity, understand its household composition, and identify the local patterns that make R3G different from the typical Canadian postal region.
Population25,200
Households10,540
Median income$72,000
Average age38.1
R3G market summary
What distinguishes this postal-region audience
R3G represents 25,200 residents and 10,540 households in Winnipeg. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 62.8%, or 10.2 percentage points above the benchmark. Median household income is $72,000, 16.1% below the benchmark.
For campaign planning, these patterns give R3G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Winnipeg.
Audience matching
Find more regions that resemble R3G
To find regions with a profile similar to R3G, begin with household income near $72,000 and home ownership near 59.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between R3G and the Canadian postal-region benchmark.
Median household income
$72,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Owner households
59.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Population age 65+
12.3%Give the younger working-age segments more influence over channel and creative decisions.
Detailed comparison
How R3G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | R3G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $72,000 | $85,788 | 16.1% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 59.7% | 66.5% | 6.8 percentage points below |
| One-person households | 33.3% | 29.4% | 3.9 percentage points above |
| Families with children | 32.4% | 34.0% | 1.6 percentage points below |
| Bachelor's degree or higher | 30.6% | 26.5% | 4.1 percentage points above |
| Immigrant population | 26.9% | 22.9% | 4.0 percentage points above |
| Worked from home | 20.3% | 23.8% | 3.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 33 local facility records with R3G. Recreation is the largest represented category with 16 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care0
Culture and art4
Recreation16
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,493 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,554YouTube estimate · 67.9%
16,493Facebook estimate · 82.6%
11,043Instagram estimate · 55.3%
5,841TikTok estimate · 29.2%
Practical campaign implications
Turn the strongest R3G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 62.8%10.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $72,00016.1% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Owner households: 59.7%6.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Winnipeg postal regions
These regions share the Winnipeg postal community and are ordered by population similarity to R3G.
R3G audience questions
Using this postal-region profile
How large is the audience in R3G?
R3G represents 25,200 residents and 10,540 households in Winnipeg. The average household size is 2.4 people.
What demographic characteristics stand out in R3G?
Single-detached homes is 62.8%, 10.2 percentage points above the Canadian postal-region benchmark; Median household income is $72,000, 16.1% below the Canadian postal-region benchmark; Owner households is 59.7%, 6.8 percentage points below the Canadian postal-region benchmark.
How does R3G compare with another postal region?
R2R is one useful Winnipeg postal-region comparison because its population is similar to R3G. It has 40.3% higher median income · 1.3 years younger on average.
How can I find other regions that match the R3G audience?
To find regions with a profile similar to R3G, begin with household income near $72,000 and home ownership near 59.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in R3G?
Import postal codes to measure customer concentration in R3G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.