Single-detached homes
65.9%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Manitoba postal region
R3K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Winnipeg.
AudienceScoutR3K · WinnipegLoading the R3K boundary…
Selected postal region
Market profile
A market of 12,431 people
Size the opportunity, understand its household composition, and identify the local patterns that make R3K different from the typical Canadian postal region.
Population12,431
Households5,325
Median income$89,000
Average age46.4
R3K market summary
What distinguishes this postal-region audience
R3K represents 12,431 residents and 5,325 households in Winnipeg. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 65.9%, or 13.3 percentage points above the benchmark. Immigrant population is 13.9%, 9.0 percentage points below the benchmark.
For campaign planning, these patterns give R3K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Winnipeg.
Audience matching
Find more regions that resemble R3K
To find regions with a profile similar to R3K, begin with home ownership near 74.0% and age 65+ share near 25.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between R3K and the Canadian postal-region benchmark.
Immigrant population
13.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
74.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Population age 65+
25.9%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Detailed comparison
How R3K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | R3K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $89,000 | $85,788 | 3.7% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 74.0% | 66.5% | 7.5 percentage points above |
| One-person households | 30.1% | 29.4% | 0.8 percentage points above |
| Families with children | 32.8% | 34.0% | 1.2 percentage points below |
| Bachelor's degree or higher | 26.3% | 26.5% | 0.2 percentage points below |
| Immigrant population | 13.9% | 22.9% | 9.0 percentage points below |
| Worked from home | 20.0% | 23.8% | 3.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 15 local facility records with R3K. Education is the largest represented category with 6 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care1
Culture and art2
Recreation6
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,296 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,315YouTube estimate · 61.2%
8,296Facebook estimate · 80.4%
4,991Instagram estimate · 48.4%
2,423TikTok estimate · 23.5%
Practical campaign implications
Turn the strongest R3K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 65.9%13.3 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 13.9%9.0 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 74.0%7.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Winnipeg postal regions
These regions share the Winnipeg postal community and are ordered by population similarity to R3K.
R3K audience questions
Using this postal-region profile
How large is the audience in R3K?
R3K represents 12,431 residents and 5,325 households in Winnipeg. The average household size is 2.3 people.
What demographic characteristics stand out in R3K?
Single-detached homes is 65.9%, 13.3 percentage points above the Canadian postal-region benchmark; Immigrant population is 13.9%, 9.0 percentage points below the Canadian postal-region benchmark; Owner households is 74.0%, 7.5 percentage points above the Canadian postal-region benchmark.
How does R3K compare with another postal region?
R3B is one useful Winnipeg postal-region comparison because its population is similar to R3K. It has 52.8% lower median income · 6.9 years younger on average.
How can I find other regions that match the R3K audience?
To find regions with a profile similar to R3K, begin with home ownership near 74.0% and age 65+ share near 25.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in R3K?
Import postal codes to measure customer concentration in R3K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.