Median household income
$168,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Manitoba postal region
R4G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Oak Bluff.
AudienceScoutR4G · Oak BluffLoading the R4G boundary…
Selected postal region
Market profile
A market of 1,658 people
Size the opportunity, understand its household composition, and identify the local patterns that make R4G different from the typical Canadian postal region.
Population1,658
Households555
Median income$168,000
Average age37.8
R4G market summary
What distinguishes this postal-region audience
R4G represents 1,658 residents and 555 households in Oak Bluff. Its average household contains 3.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $168,000, or 95.8% above the benchmark. Single-detached homes is 96.4%, 43.8 percentage points above the benchmark.
For campaign planning, these patterns give R4G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Oak Bluff.
Audience matching
Find more regions that resemble R4G
To find regions with a profile similar to R4G, begin with household income near $168,000 and home ownership near 97.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between R4G and the Canadian postal-region benchmark.
Single-detached homes
96.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Owner households
97.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
One-person households
8.1%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How R4G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | R4G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $168,000 | $85,788 | 95.8% above |
| Average household size | 3.0 people | 2.4 people | 23.5% above |
| Owner households | 97.3% | 66.5% | 30.8 percentage points above |
| One-person households | 8.1% | 29.4% | 21.3 percentage points below |
| Families with children | 55.0% | 34.0% | 21.0 percentage points above |
| Bachelor's degree or higher | 34.4% | 26.5% | 7.9 percentage points above |
| Immigrant population | 10.1% | 22.9% | 12.8 percentage points below |
| Worked from home | 17.2% | 23.8% | 6.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 1 local facility records with R4G. Education is the largest represented category with 1 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 1,031 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
821YouTube estimate · 65.0%
1,031Facebook estimate · 81.7%
658Instagram estimate · 52.1%
330TikTok estimate · 26.2%
Practical campaign implications
Turn the strongest R4G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $168,00095.8% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Single-detached homes: 96.4%43.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 97.3%30.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Manitoba postal regions
This directory represents Oak Bluff with one postal region. These Manitoba markets are selected by population similarity for a useful market comparison.
R4G audience questions
Using this postal-region profile
How large is the audience in R4G?
R4G represents 1,658 residents and 555 households in Oak Bluff. The average household size is 3.0 people.
What demographic characteristics stand out in R4G?
Median household income is $168,000, 95.8% above the Canadian postal-region benchmark; Single-detached homes is 96.4%, 43.8 percentage points above the Canadian postal-region benchmark; Owner households is 97.3%, 30.8 percentage points above the Canadian postal-region benchmark.
How does R4G compare with another postal region?
R5J is one useful Manitoba market comparison because its population is similar to R4G. It has 44.0% lower median income · 0.9 years younger on average.
How can I find other regions that match the R4G audience?
To find regions with a profile similar to R4G, begin with household income near $168,000 and home ownership near 97.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in R4G?
Import postal codes to measure customer concentration in R4G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.