Worked from home
6.6%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Manitoba postal region
R9A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in The Pas.
AudienceScoutR9A · The PasLoading the R9A boundary…
Selected postal region
Market profile
A market of 6,782 people
Size the opportunity, understand its household composition, and identify the local patterns that make R9A different from the typical Canadian postal region.
Population6,782
Households2,600
Median income$91,000
Average age38.2
R9A market summary
What distinguishes this postal-region audience
R9A represents 6,782 residents and 2,600 households in The Pas. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 6.6%, or 17.2 percentage points below the benchmark. Immigrant population is 5.8%, 17.1 percentage points below the benchmark.
For campaign planning, these patterns give R9A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of The Pas.
Audience matching
Find more regions that resemble R9A
To find regions with a profile similar to R9A, begin with university education near 19.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between R9A and the Canadian postal-region benchmark.
Immigrant population
5.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Single-detached homes
62.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Bachelor's degree or higher
19.2%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How R9A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | R9A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $91,000 | $85,788 | 6.1% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 66.9% | 66.5% | 0.4 percentage points above |
| One-person households | 29.8% | 29.4% | 0.4 percentage points above |
| Families with children | 35.8% | 34.0% | 1.8 percentage points above |
| Bachelor's degree or higher | 19.2% | 26.5% | 7.3 percentage points below |
| Immigrant population | 5.8% | 22.9% | 17.1 percentage points below |
| Worked from home | 6.6% | 23.8% | 17.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 9 local facility records with R9A. Education is the largest represented category with 6 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care1
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,219 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,392YouTube estimate · 65.8%
4,219Facebook estimate · 81.9%
2,756Instagram estimate · 53.5%
1,453TikTok estimate · 28.2%
Practical campaign implications
Turn the strongest R9A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 6.6%17.2 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Immigrant population: 5.8%17.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Single-detached homes: 62.3%9.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare similar-sized Manitoba postal regions
This directory represents The Pas with one postal region. These Manitoba markets are selected by population similarity for a useful market comparison.
R9A audience questions
Using this postal-region profile
How large is the audience in R9A?
R9A represents 6,782 residents and 2,600 households in The Pas. The average household size is 2.5 people.
What demographic characteristics stand out in R9A?
Worked from home is 6.6%, 17.2 percentage points below the Canadian postal-region benchmark; Immigrant population is 5.8%, 17.1 percentage points below the Canadian postal-region benchmark; Single-detached homes is 62.3%, 9.7 percentage points above the Canadian postal-region benchmark.
How does R9A compare with another postal region?
R3V is one useful Manitoba market comparison because its population is similar to R9A. It has 1.1% lower median income · 3.3 years older on average.
How can I find other regions that match the R9A audience?
To find regions with a profile similar to R9A, begin with university education near 19.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in R9A?
Import postal codes to measure customer concentration in R9A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.