Worked from home
7.9%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Saskatchewan postal region
S6V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Prince Albert.
AudienceScoutS6V · Prince AlbertLoading the S6V boundary…
Selected postal region
Market profile
A market of 42,147 people
Size the opportunity, understand its household composition, and identify the local patterns that make S6V different from the typical Canadian postal region.
Population42,147
Households15,800
Median income$75,500
Average age38.2
S6V market summary
What distinguishes this postal-region audience
S6V represents 42,147 residents and 15,800 households in Prince Albert. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 7.9%, or 15.9 percentage points below the benchmark. Single-detached homes is 68.0%, 15.4 percentage points above the benchmark.
For campaign planning, these patterns give S6V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Prince Albert.
Audience matching
Find more regions that resemble S6V
To find regions with a profile similar to S6V, begin with university education near 15.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S6V and the Canadian postal-region benchmark.
Single-detached homes
68.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Immigrant population
8.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
15.4%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How S6V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S6V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $75,500 | $85,788 | 12.0% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 62.7% | 66.5% | 3.8 percentage points below |
| One-person households | 28.2% | 29.4% | 1.2 percentage points below |
| Families with children | 34.6% | 34.0% | 0.6 percentage points above |
| Bachelor's degree or higher | 15.4% | 26.5% | 11.1 percentage points below |
| Immigrant population | 8.5% | 22.9% | 14.4 percentage points below |
| Worked from home | 7.9% | 23.8% | 15.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 50 local facility records with S6V. Education is the largest represented category with 27 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education27
Health care15
Culture and art8
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 25,946 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
20,956YouTube estimate · 66.2%
25,946Facebook estimate · 82.0%
17,074Instagram estimate · 53.9%
9,075TikTok estimate · 28.7%
Practical campaign implications
Turn the strongest S6V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 7.9%15.9 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Single-detached homes: 68.0%15.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 8.5%14.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Prince Albert postal regions
These regions share the Prince Albert postal community and are ordered by population similarity to S6V.
S6V audience questions
Using this postal-region profile
How large is the audience in S6V?
S6V represents 42,147 residents and 15,800 households in Prince Albert. The average household size is 2.5 people.
What demographic characteristics stand out in S6V?
Worked from home is 7.9%, 15.9 percentage points below the Canadian postal-region benchmark; Single-detached homes is 68.0%, 15.4 percentage points above the Canadian postal-region benchmark; Immigrant population is 8.5%, 14.4 percentage points below the Canadian postal-region benchmark.
How does S6V compare with another postal region?
S6X is one useful Prince Albert postal-region comparison because its population is similar to S6V. It has 104.0% higher median income · 1.3 years younger on average.
How can I find other regions that match the S6V audience?
To find regions with a profile similar to S6V, begin with university education near 15.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S6V?
Import postal codes to measure customer concentration in S6V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.