Single-detached homes
67.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T4R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Red Deer.
AudienceScoutT4R · Red DeerLoading the T4R boundary…
Selected postal region
Market profile
A market of 37,024 people
Size the opportunity, understand its household composition, and identify the local patterns that make T4R different from the typical Canadian postal region.
Population37,024
Households13,755
Median income$105,000
Average age38.9
T4R market summary
What distinguishes this postal-region audience
T4R represents 37,024 residents and 13,755 households in Red Deer. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 67.5%, or 14.9 percentage points above the benchmark. Median household income is $105,000, 22.4% above the benchmark.
For campaign planning, these patterns give T4R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Red Deer.
Audience matching
Find more regions that resemble T4R
To find regions with a profile similar to T4R, begin with household income near $105,000 and home ownership near 76.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T4R and the Canadian postal-region benchmark.
Median household income
$105,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Owner households
76.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
14.6%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How T4R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T4R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $105,000 | $85,788 | 22.4% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 76.8% | 66.5% | 10.3 percentage points above |
| One-person households | 21.9% | 29.4% | 7.5 percentage points below |
| Families with children | 39.9% | 34.0% | 5.9 percentage points above |
| Bachelor's degree or higher | 21.7% | 26.5% | 4.8 percentage points below |
| Immigrant population | 15.3% | 22.9% | 7.6 percentage points below |
| Worked from home | 14.6% | 23.8% | 9.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 14 local facility records with T4R. Education is the largest represented category with 12 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care1
Culture and art0
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 23,449 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,858YouTube estimate · 65.9%
23,449Facebook estimate · 82.0%
15,216Instagram estimate · 53.2%
7,831TikTok estimate · 27.4%
Practical campaign implications
Turn the strongest T4R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 67.5%14.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $105,00022.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 76.8%10.3 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Red Deer postal regions
These regions share the Red Deer postal community and are ordered by population similarity to T4R.
T4R audience questions
Using this postal-region profile
How large is the audience in T4R?
T4R represents 37,024 residents and 13,755 households in Red Deer. The average household size is 2.6 people.
What demographic characteristics stand out in T4R?
Single-detached homes is 67.5%, 14.9 percentage points above the Canadian postal-region benchmark; Median household income is $105,000, 22.4% above the Canadian postal-region benchmark; Owner households is 76.8%, 10.3 percentage points above the Canadian postal-region benchmark.
How does T4R compare with another postal region?
T4P is one useful Red Deer postal-region comparison because its population is similar to T4R. It has 16.2% lower median income · 0.9 years younger on average.
How can I find other regions that match the T4R audience?
To find regions with a profile similar to T4R, begin with household income near $105,000 and home ownership near 76.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T4R?
Import postal codes to measure customer concentration in T4R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.