Immigrant population
9.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Alberta postal region
T4V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Camrose.
AudienceScoutT4V · CamroseLoading the T4V boundary…
Selected postal region
Market profile
A market of 20,160 people
Size the opportunity, understand its household composition, and identify the local patterns that make T4V different from the typical Canadian postal region.
Population20,160
Households8,670
Median income$78,000
Average age43.7
T4V market summary
What distinguishes this postal-region audience
T4V represents 20,160 residents and 8,670 households in Camrose. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 9.7%, or 13.2 percentage points below the benchmark. Single-detached homes is 64.5%, 11.9 percentage points above the benchmark.
For campaign planning, these patterns give T4V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Camrose.
Audience matching
Find more regions that resemble T4V
To find regions with a profile similar to T4V, begin with university education near 16.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T4V and the Canadian postal-region benchmark.
Single-detached homes
64.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Worked from home
12.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
16.3%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How T4V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T4V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $78,000 | $85,788 | 9.1% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 67.7% | 66.5% | 1.2 percentage points above |
| One-person households | 31.9% | 29.4% | 2.5 percentage points above |
| Families with children | 29.9% | 34.0% | 4.1 percentage points below |
| Bachelor's degree or higher | 16.3% | 26.5% | 10.2 percentage points below |
| Immigrant population | 9.7% | 22.9% | 13.2 percentage points below |
| Worked from home | 12.0% | 23.8% | 11.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 33 local facility records with T4V. Education is the largest represented category with 25 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education25
Health care4
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,023 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,121YouTube estimate · 62.9%
13,023Facebook estimate · 81.0%
8,062Instagram estimate · 50.1%
4,004TikTok estimate · 24.9%
Practical campaign implications
Turn the strongest T4V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 9.7%13.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Single-detached homes: 64.5%11.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Worked from home: 12.0%11.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Alberta postal regions
This directory represents Camrose with one postal region. These Alberta markets are selected by population similarity for a useful market comparison.
T4V audience questions
Using this postal-region profile
How large is the audience in T4V?
T4V represents 20,160 residents and 8,670 households in Camrose. The average household size is 2.3 people.
What demographic characteristics stand out in T4V?
Immigrant population is 9.7%, 13.2 percentage points below the Canadian postal-region benchmark; Single-detached homes is 64.5%, 11.9 percentage points above the Canadian postal-region benchmark; Worked from home is 12.0%, 11.8 percentage points below the Canadian postal-region benchmark.
How does T4V compare with another postal region?
T6C is one useful Alberta market comparison because its population is similar to T4V. It has 5.1% higher median income · 1.4 years younger on average.
How can I find other regions that match the T4V audience?
To find regions with a profile similar to T4V, begin with university education near 16.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T4V?
Import postal codes to measure customer concentration in T4V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.