Single-detached homes
91.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T5V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5V · EdmontonLoading the T5V boundary…
Selected postal region
Market profile
A market of 146 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5V different from the typical Canadian postal region.
Population146
Households60
Median income$0
Average age46.8
T5V market summary
What distinguishes this postal-region audience
T5V represents 146 residents and 60 households in Edmonton. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 91.7%, or 39.1 percentage points above the benchmark. Worked from home is 0.0%, 23.8 percentage points below the benchmark.
For campaign planning, these patterns give T5V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5V
To find regions with a profile similar to T5V, begin with age 45–64 share near 42.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5V and the Canadian postal-region benchmark.
Worked from home
0.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Population age 45–64
42.9%Test established-household, financial, home, travel, and high-consideration propositions with this audience in mind.
One-person households
16.7%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How T5V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 75.0% | 66.5% | 8.5 percentage points above |
| One-person households | 16.7% | 29.4% | 12.7 percentage points below |
| Families with children | 33.3% | 34.0% | 0.7 percentage points below |
| Bachelor's degree or higher | 20.0% | 26.5% | 6.5 percentage points below |
| Immigrant population | 30.8% | 22.9% | 7.9 percentage points above |
| Worked from home | 0.0% | 23.8% | 23.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 2 local facility records with T5V. Recreation is the largest represented category with 2 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education0
Health care0
Culture and art0
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 107 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
82YouTube estimate · 61.1%
107Facebook estimate · 80.2%
66Instagram estimate · 49.5%
35TikTok estimate · 26.2%
Practical campaign implications
Turn the strongest T5V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 91.7%39.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Worked from home: 0.0%23.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Population age 45–64: 42.9%16.2 percentage points above the Canadian benchmark
Test established-household, financial, home, travel, and high-consideration propositions with this audience in mind.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5V.
T5V audience questions
Using this postal-region profile
How large is the audience in T5V?
T5V represents 146 residents and 60 households in Edmonton. The average household size is 2.4 people.
What demographic characteristics stand out in T5V?
Single-detached homes is 91.7%, 39.1 percentage points above the Canadian postal-region benchmark; Worked from home is 0.0%, 23.8 percentage points below the Canadian postal-region benchmark; Population age 45–64 is 42.9%, 16.2 percentage points above the Canadian postal-region benchmark.
How does T5V compare with another postal region?
T6N is one useful Edmonton postal-region comparison because its population is similar to T5V. It has Similar population size for market comparison.
How can I find other regions that match the T5V audience?
To find regions with a profile similar to T5V, begin with age 45–64 share near 42.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5V?
Import postal codes to measure customer concentration in T5V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.