Single-detached homes
95.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T7Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Spruce Grove.
AudienceScoutT7Y · Spruce GroveLoading the T7Y boundary…
Selected postal region
Market profile
A market of 17,057 people
Size the opportunity, understand its household composition, and identify the local patterns that make T7Y different from the typical Canadian postal region.
Population17,057
Households6,025
Median income$130,000
Average age41.5
T7Y market summary
What distinguishes this postal-region audience
T7Y represents 17,057 residents and 6,025 households in Spruce Grove. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 95.8%, or 43.2 percentage points above the benchmark. Owner households is 94.1%, 27.6 percentage points above the benchmark.
For campaign planning, these patterns give T7Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Spruce Grove.
Audience matching
Find more regions that resemble T7Y
To find regions with a profile similar to T7Y, begin with home ownership near 94.1% and household income near $130,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T7Y and the Canadian postal-region benchmark.
Owner households
94.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$130,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
One-person households
13.3%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How T7Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T7Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $130,000 | $85,788 | 51.5% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 94.1% | 66.5% | 27.6 percentage points above |
| One-person households | 13.3% | 29.4% | 16.1 percentage points below |
| Families with children | 39.5% | 34.0% | 5.5 percentage points above |
| Bachelor's degree or higher | 16.6% | 26.5% | 9.9 percentage points below |
| Immigrant population | 8.4% | 22.9% | 14.5 percentage points below |
| Worked from home | 22.1% | 23.8% | 1.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 1 local facility records with T7Y. Education is the largest represented category with 1 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,817 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,349YouTube estimate · 62.4%
10,817Facebook estimate · 80.8%
6,618Instagram estimate · 49.5%
3,235TikTok estimate · 24.2%
Practical campaign implications
Turn the strongest T7Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 95.8%43.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 94.1%27.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $130,00051.5% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Spruce Grove postal regions
These regions share the Spruce Grove postal community and are ordered by population similarity to T7Y.
T7Y audience questions
Using this postal-region profile
How large is the audience in T7Y?
T7Y represents 17,057 residents and 6,025 households in Spruce Grove. The average household size is 2.8 people.
What demographic characteristics stand out in T7Y?
Single-detached homes is 95.8%, 43.2 percentage points above the Canadian postal-region benchmark; Owner households is 94.1%, 27.6 percentage points above the Canadian postal-region benchmark; Median household income is $130,000, 51.5% above the Canadian postal-region benchmark.
How does T7Y compare with another postal region?
T7X is one useful Spruce Grove postal-region comparison because its population is similar to T7Y. It has 18.5% lower median income · 4.2 years younger on average.
How can I find other regions that match the T7Y audience?
To find regions with a profile similar to T7Y, begin with home ownership near 94.1% and household income near $130,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T7Y?
Import postal codes to measure customer concentration in T7Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.