Bachelor's degree or higher
11.4%Use direct, practical language that demonstrates the everyday value of the offer.
British Columbia postal region
V2P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Chilliwack.
AudienceScoutV2P · ChilliwackLoading the V2P boundary…
Selected postal region
Market profile
A market of 39,075 people
Size the opportunity, understand its household composition, and identify the local patterns that make V2P different from the typical Canadian postal region.
Population39,075
Households16,135
Median income$68,500
Average age42.1
V2P market summary
What distinguishes this postal-region audience
V2P represents 39,075 residents and 16,135 households in Chilliwack. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 11.4%, or 15.1 percentage points below the benchmark. Worked from home is 12.2%, 11.6 percentage points below the benchmark.
For campaign planning, these patterns give V2P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Chilliwack.
Audience matching
Find more regions that resemble V2P
To find regions with a profile similar to V2P, begin with university education near 11.4% and household income near $68,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V2P and the Canadian postal-region benchmark.
Worked from home
12.2%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Median household income
$68,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Immigrant population
14.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How V2P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V2P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $68,500 | $85,788 | 20.2% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 61.9% | 66.5% | 4.6 percentage points below |
| One-person households | 33.7% | 29.4% | 4.4 percentage points above |
| Families with children | 29.9% | 34.0% | 4.1 percentage points below |
| Bachelor's degree or higher | 11.4% | 26.5% | 15.1 percentage points below |
| Immigrant population | 14.7% | 22.9% | 8.2 percentage points below |
| Worked from home | 12.2% | 23.8% | 11.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 1,178 local facility records with V2P. Recreation is the largest represented category with 1,136 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education26
Health care10
Culture and art6
Recreation1,136
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 25,062 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
19,688YouTube estimate · 63.8%
25,062Facebook estimate · 81.3%
15,771Instagram estimate · 51.1%
7,965TikTok estimate · 25.8%
Practical campaign implications
Turn the strongest V2P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 11.4%15.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Worked from home: 12.2%11.6 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Median household income: $68,50020.2% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Chilliwack postal regions
These regions share the Chilliwack postal community and are ordered by population similarity to V2P.
V2P audience questions
Using this postal-region profile
How large is the audience in V2P?
V2P represents 39,075 residents and 16,135 households in Chilliwack. The average household size is 2.4 people.
What demographic characteristics stand out in V2P?
Bachelor's degree or higher is 11.4%, 15.1 percentage points below the Canadian postal-region benchmark; Worked from home is 12.2%, 11.6 percentage points below the Canadian postal-region benchmark; Median household income is $68,500, 20.2% below the Canadian postal-region benchmark.
How does V2P compare with another postal region?
V2R is one useful Chilliwack postal-region comparison because its population is similar to V2P. It has 32.8% higher median income · 0.4 years older on average.
How can I find other regions that match the V2P audience?
To find regions with a profile similar to V2P, begin with university education near 11.4% and household income near $68,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V2P?
Import postal codes to measure customer concentration in V2P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.